Digital Marketing Manager

Company Overview

Prayag Udyog is a Tata Motors commercial vehicles and SKODA Cars dealership based in Ayodhya and Gorakhpur having its head office in Lucknow. With over 50 years of experience, we are committed to providing our customers with top-notch sales, service, and spares support. Our dedicated team ensures customer satisfaction at the highest level. With a strong employee count of 200 (approx.), Prayag Udyog Pvt. Ltd. is a renowned company in the automotive industry.

Job Role: Social Media/Digital Marketing Manager

Location: Lucknow

Key Skills: CANVA, Microsoft, ADOBE, Social Media (Instagram, Facebook, WhatsApp, LinkedIn, Twitter)

Job Description:

The Social Media Handler will be responsible for Designing, developing, and managing the business's go-to-market plan using a mix of marketing strategies and programs, including thematic campaigns, content marketing, and other digital marketing strategies.

• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalizing, optimizing, and overseeing the structure and content of our websites.
• Complete website management and SEO (on-page and Off-page) for all group brands.
• Drive an effective lead pipeline and manage the customer lifecycle for the businesses
• Search Engine Marketing / Social Media Marketing – creating effective campaigns on Google, Facebook (carousel ads, lead generation campaigns), and Instagram.
• Social Media / SMS Marketing / WhatsApp Marketing calendar and send messages with strict adherence to the calendar.

Required Qualification & skills:

• Relevant experience in Digital Marketing/Social Media or a similar role.
• Background in social medial content creation/management & posting, SEO, lead generation campaigns, and digital/new-age marketing,
• Must possess exemplary interpersonal, verbal, and written communication and presentation skills as well as relationship-building and networking skills,
• Should possess an analytical mind and strong quantitative skills,
• Willingness to travel the entire business territory on a need basis.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• total work: 4 years (Required)

Location:

• Vishal Khand, Lucknow, Uttar Pradesh (Preferred)

Work Location: In person