Digital Marketing Manager

Job Summary
We are seeking a highly skilled and motivated Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in SEO, social media marketing, and content creation, along with proficiency in various digital marketing tools and platforms. This role requires a strategic thinker who can drive online engagement, optimize conversion rates, and enhance our brand presence across multiple digital channels.

Duties

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Utilize SEO tools to conduct keyword research and optimize website content for search engines.
• Manage social media marketing campaigns across platforms including Facebook, Instagram, and LinkedIn to engage with our audience effectively.
• Create high-quality content for various channels including blogs, email newsletters, and social media posts.
• Oversee Google Ads and SEM campaigns to maximize ROI through performance marketing techniques.
• Analyze website performance using Google Analytics to derive insights and inform future strategies.
• Collaborate with the design team using Adobe Creative Suite to create visually appealing graphics for campaigns.
• Manage e-commerce initiatives to enhance online sales through effective digital marketing tactics.
• Implement marketing automation tools to streamline processes and improve efficiency in campaign execution.
• Stay updated on the latest trends in digital marketing, ensuring our strategies remain innovative and effective.

Qualifications

• Proven experience in digital marketing with a focus on SEO, SEM, and performance marketing.
• Proficiency in using SEO tools, Google Ads, Google AdWords, Google Analytics, and email marketing platforms.
• Strong understanding of HTML, CSS, JavaScript, and SQL for effective website management.
• Experience with content management systems (CMS) such as WordPress for website updates and maintenance.
• Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
• Familiarity with graphic design principles using Adobe Photoshop or similar software.
• Knowledge of B2B marketing strategies and e-commerce best practices is preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Join our dynamic team as we strive to elevate our digital presence and connect more effectively with our customers!

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: Remote