Digital Marketing Manager

Key Responsibilities:

• Strategy & Planning
• Develop and execute digital marketing strategies aligned with business goals.
• Plan and manage marketing budgets and ensure cost efficiency.
• Identify the latest trends, tools, and technologies in digital marketing.
• Campaign Management
• Oversee all digital marketing channels (SEO, SEM, email, social media, paid ads, website, content marketing, etc.).
• Plan and execute paid media campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Track campaign performance and optimize to maximize ROI.
• Content & Branding
• Collaborate with content creators and designers to ensure brand consistency.
• Develop engaging and relevant content for digital platforms.
• Manage the company’s online presence and reputation.
• Analytics & Reporting
• Monitor and analyze digital performance metrics (traffic, conversion rates, CTRs, etc.).
• Prepare regular reports and present insights to management.
• Use analytics tools (Google Analytics, Search Console, etc.) to inform strategy adjustments.
• SEO & Website Management
• Oversee website updates, landing page optimization, and UX improvements.
• Implement SEO best practices to improve organic visibility and search rankings.
• Team Leadership
• Lead and mentor digital marketing team members.
• Coordinate with cross-functional teams (sales, design, IT) to ensure marketing alignment.

Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 3–7 years of experience in digital marketing (depending on role seniority).
• Technical Skills:
• Proficiency in Google Ads, Meta Business Suite, Google Analytics, SEO tools (Ahrefs, SEMrush, Moz).
• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Strong understanding of HTML/CSS basics and CMS platforms (WordPress, Shopify, etc.).
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Creative thinking and attention to detail.

Job Types: Full-time, Permanent

Pay: ₹17,286.46 - ₹65,402.79 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Provident Fund

Work Location: In person