Digital Marketing Manager

Key Responsibilities

• Objectives of this role

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

· Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

· Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

· Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

· Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

· Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

· Proven success in developing marketing plans and campaigns

· Excellent written and verbal communication skills

· Strong project management, multitasking, and decision-making skills

· Metrics-driven marketing mind with eye for creativity

· Experience with marketing automation and CRM tools

Preferred skills and qualifications

· Bachelor’s degree (or equivalent) in marketing, business, or related field

· Proficiency with online marketing and social media strategy

· Proven success in designing interactive applications and networking platforms

· Established contacts in media

Qualifications

• Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. A Master’s degree or certifications (e.g., Google Ads, Meta Blueprint) is a plus.
• Experience:
• 5+ years of experience in performance marketing or digital advertising, with at least 2 years in a senior or lead role.
• Demonstrated success in managing large-scale paid media campaigns, ideally in real estate, e-commerce, or luxury sectors.
• Experience in the UAE market
• Skills:
• Advanced proficiency in performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
• Expertise in analytics tools (Google Analytics, Tableau, or similar) and CRM systems.
• Strong quantitative skills with the ability to interpret data and translate it into actionable strategies.
• Exceptional project management and organizational skills, with a focus on meeting deadlines and KPIs.
• Fluency in English (Arabic is an advantage).

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نوع الوظيفة: دوام كامل

الراتب المدفوع: AED١٫٠٠ لكل شهر