Digital Marketing Manager

What is the Genius Brand?

The Genius Brand is a wellness brand in the exciting supplements and nutritional space. Our products are sold primarily via eCommerce, but we also have distribution at retail including Walmart, GNC, CVS, iHerb, and internationally. We sell top products such as Genius Mushrooms (functional mushrooms), Genius Pre-Workouts, Genius Creatine, and more.

We didn’t start Genius to fit in. We started it to fix what’s broken. Since 2016, our mission has been clear: Smarter Wellness for the Mind & Body — built on transparency, integrity, and real science. No proprietary blends. No artificial junk. No shortcuts. Just fully dosed, clinically studied ingredients that actually do what they say — because your health deserves better. Every Genius formula is developed and blended in our NSF/GMP-certified facility near Atlanta, GA, where quality, safety, and efficacy come first.

We’re here for the women and men who read ingredients, ask questions, and demand the best. For the moms, professionals, athletes, and longevity seekers who want to feel sharp, strong, and energized — without compromise. Welcome to Genius. Welcome to Smarter Wellness.

We are seeking a dynamic and creative Marketing Manager specializing in Content, Paid Media Influencer, and Social Media community management to help build our Direct to Consumer Channel. The ideal candidate will have a strong understanding of digital marketing strategies, content creation, and influencer partnerships, with a proven ability to develop and execute campaigns that drive brand awareness, engagement, and conversion across various digital platforms.

Key Responsibilities:

• Content Creation & Execution:
• • Develop and execute a comprehensive content plan aligned with brand goals, including content pillars, a content calendar, and creative asset development, working closely with agencies and content creators.
  • Create, curate, and manage high-quality content for blogs, social media, email campaigns, and the website.
  • Collaborate with design and creative teams to produce engaging multimedia content (images, videos, etc.).
  • Maintain a consistent brand voice & look across all content channels.
• Influencer Marketing:
• • Identify and build relationships with key influencers, affiliates, and brand ambassadors.
  • Develop and execute influencer marketing campaigns to boost brand visibility and engagement.
  • Manage influencer collaborations, contracts, and content creation, ensuring that all campaigns align with brand values and goals.
  • Track and analyze the performance of influencer campaigns to maximize ROI.
• Social Media Community Management:
• • Manage and grow social media profiles across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Develop and schedule engaging content that resonates with target audiences.
  • Monitor and engage with followers to build a strong community and enhance customer loyalty.
  • Analyze social media metrics to optimize content strategies and improve engagement.
• Campaign Execution & Analytics:
• • Oversee the end-to-end execution of marketing campaigns, from ideation through to performance tracking.
  • Use analytics tools to track performance, optimize strategies, and report on campaign success (including reach, engagement, conversion, etc.).
  • Collaborate with agencies and other team members to align marketing initiatives with overall business objectives.
• Trend Monitoring & Digital Marketing Innovation:
• • Stay up-to-date with the latest trends in digital marketing, social media, and influencer marketing.
  • Continuously experiment with new tools and strategies to innovate and improve marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience (2 + years) in content marketing, social media management, and influencer marketing. Experience working with influencers, agencies, and content creators.
• Strong understanding of digital marketing channels, social media platforms, and content trends, especially Tik-Tok.
• Excellent writing, editing, and communication skills.
• Proficiency in social media management and analytics tools (e.g., Google Analytics).
• Creative mindset with the ability to think outside the box and drive innovative campaigns.
• Strong project management skills and the ability to handle multiple tasks simultaneously.

Preferred Skills:

• Familiarity with SEO and content marketing best practices.
• Graphic design or video editing skills are a plus.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a collaborative and creative environment.
• Professional growth and development opportunities.

If you're passionate about digital marketing and ready to take on a key role in an exciting brand, we'd love to hear from you!