Digital Marketing Manager

Key Duties & Responsibilities

1. Digital Strategy

• Develop and implement digital marketing strategies to achieve business goals.

• Plan monthly and quarterly online campaigns.

2. Social Media Management

• Manage company social media pages (Instagram, Facebook, LinkedIn, YouTube, etc.).

• Plan content calendars, oversee posts, and handle engagement.

3. Performance Marketing

• Run and optimize ads on Google, Facebook, Instagram, and other platforms.

• Monitor campaign performance, ROI, and analytics.

4. Website & SEO

• Oversee website updates, user experience, and landing pages.

• Improve organic traffic through SEO strategies (on-page & off-page).

5. Content Planning

• Coordinate with designers and content writers for creative assets.

• Ensure consistent branding across all digital platforms.

6. Analytics & Reporting

• Track metrics using tools like Google Analytics, Meta Manager, and others.

• Create weekly/monthly performance reports.

7. Email & SMS Marketing

• Manage email campaigns, newsletters, SMS promotions, and automations.

8. Brand Building

• Assist in online reputation management (reviews, ratings, customer responses).

• Maintain brand consistency across all digital activities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person