Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager (Group) to lead and manage digital marketing initiatives across multiple brands/business units. The role requires strong expertise in E-commerce and Performance Marketing, along with proven leadership skills to build, guide, and scale a high-performing digital team. The ideal candidate will be responsible for driving online revenue, brand visibility, customer acquisition, and ROI-focused digital growth.

Key Responsibilities

Strategy & Planning

• Develop and execute group-level digital marketing strategies aligned with business objectives
• Plan and manage annual digital marketing budgets, ensuring optimal ROI
• Drive E-commerce growth through data-driven campaigns and funnel optimization

E-commerce & Performance Marketing

• Lead performance marketing initiatives across Google Ads, Meta Ads, marketplaces, and other paid channels
• Optimize customer acquisition cost (CAC), conversion rates, and ROAS
• Oversee website performance, landing pages, and conversion optimization strategies
• Monitor analytics, dashboards, and reporting to track performance and insights

Brand & Digital Presence

• Oversee social media, content strategy, email marketing, and digital brand communication
• Ensure brand consistency across all digital platforms and touchpoints
• Collaborate with design, content, and sales teams for integrated campaigns

Team Leadership & Management

• Build, mentor, and manage a digital marketing team (in-house and/or agencies)
• Set clear KPIs, conduct performance reviews, and support skill development
• Foster a collaborative, performance-driven team culture

Analytics & Reporting

• Track, analyze, and report campaign performance and business impact
• Present insights, recommendations, and improvement plans to senior management
• Stay updated on digital trends, tools, and best practices

Required Qualifications & Experience

• Minimum 7 years of relevant experience in digital marketing
• Mandatory hands-on expertise in E-commerce and Performance Marketing
• Proven experience managing multi-brand or group-level digital strategies
• Strong leadership, people management, and stakeholder management skills
• Excellent analytical skills with strong understanding of digital metrics and KPIs
• Experience working with agencies, vendors, and cross-functional teams

Skills & Competencies

• Strategic thinking with strong execution capability
• ROI-focused, data-driven decision-making
• Strong communication and presentation skills
• Ability to manage multiple projects and deadlines
• Adaptability in a fast-paced, performance-oriented environment

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month