Digital Marketing Manager

A GLIMPSE ABOUT CRÉDIT AGRICOLE EGYPT:

Crédit Agricole Egypt Since its launch in 2006, Crédit Agricole Egypt has succeeded to become a strong player on the economic scene, positioning itself as the Reference European Bank in Egypt. Aiming to become a leading innovation-driven sustainable bank, Crédit Agricole Egypt is committed to bring its international expertise to the local market to serve its clients and drive the sustainable development in line with Egypt’s national priorities.

With a universal customer-focused model, Crédit Agricole Egypt is “a whole bank just for you” serving the entire spectrum of customers: individuals, SMEs, enterprises, Corporate and public sector. Prioritizing its customers’ best interests, Crédit Agricole Egypt presents an extensive range of services, tailored financial solutions and the sound advice, to accompany its clients in their walk of life. Awarded most innovative bank in Egypt, convenience and distinguished customer experience is Crédit Agricole Egypt’s endeavor to attain its customers’ satisfaction throughout its nationwide network of branches and its state-of-the-art fully-fledged platform of digital services. Furthermore, Crédit Agricole Egypt is in line with the world’s digital transformation, encouraging and implementing an innovative environment to exceed its customers’ expectations.

In addition, for being an active contributor to the local economy, the bank is committed to support the development of the Egyptian community and the respect of the environment.

• Managing all Digital campaigns including online acquisition, utilization and awareness to ensure continuous growth of acquisitions and revenues
• Responsible for growing Online acquisition momentum by enhancing the internal process and creating strong Digital campaigns with solid performance
• Develop and execute highly targeted, integrated multi-channel awareness and demand generation campaigns with a sharp focus on digital channels
• Measure and report performance of digital marketing campaigns; assess against goals - return on investment (ROI) and key performance indicators (KPIs)
• Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance
• Partner with Product managers, agency, digital/web, social Media & Digital team and Communication to develop a digital strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers’ digital journey
• Works and collaborates in building a strong customer onboarding journey and effective user interface for Credit Agricole websites to increase customer engagement and acquisitions
• Works and collaborates in creating appealing Digital products along with building its proposition and its communication plan

Qualifications

• Bachelor degree with a marketing major (preferred)
• 5-7 years of experience (Digital Marketing)
• Nature of job requires very good English, in presenting all business documents and report writing and in communicating with stakeholders
• Computer skills, ability to operate different MS applications, and CRM, CBS, etc.
• Interpersonal skills
• Presentation skills
• Written & oral communication