Digital Marketing Manager

We are seeking a Digital Marketing Manager with proven experience in marketing for education and training services . This role focuses on driving qualified leads, pipeline growth, and brand visibility among corporate clients, HR teams, and decision-makers . Industry experience in B2B education or corporate training is essential.

Key Responsibilities

• Develop and execute B2B digital marketing strategies targeting corporate and enterprise clients
• Drive lead generation for corporate training, upskilling, and learning solutions
• Manage paid campaigns across Google Ads, LinkedIn Ads, and Meta with a B2B focus
• Build and optimize funnels for B2B lead qualification and conversion
• Oversee content marketing, email campaigns, and account-based marketing initiatives
• Track, analyze, and report on campaign performance and pipeline impact
• Collaborate closely with sales and business development teams to align on lead quality and targets
• Manage budgets, timelines, and external agencies or vendors

Requirements

• 5+ years of digital marketing experience
• Direct experience in B2B marketing for education, training providers, corporate learning, or edtech (mandatory)
• Strong understanding of B2B funnels, lead scoring, and CRM systems
• Hands-on experience with LinkedIn Ads and performance marketing
• Data-driven mindset with strong analytical and communication skills
• Experience managing teams or agencies is a plus

Mandatory Requirement

• Candidates must have prior experience marketing B2B education or corporate training services. Applications without this background will not be considered.