Digital Marketing & Social Media Senior Specialist

Main Tasks:

Retail Marketing support – contents CI:

• Support, consult and steer dealers regarding all quarterly marketing tasks, incl. campaigns and Social Media
• Responsible for providing dealers with the retail marketing package.
• Close monitoring, steering and control of dealers marketing and communication operations
• Steering of approval process for all dealer marketing activities CI/CD

Social Media Contents Management:

• Maintain MBEg social media up to date according to latest CI & guidelines.
• Responsible for Social media channels monthly content calendar.
• Supervise & monitor Retail social media – ongoing.
• Development of Social Media monthly report.
• Social media contents downloads & preparations of usage of marketing materials & campaigns.
• Responsible for providing the campaign marketing package.

Digital Marketing Support:

• Project based digital marketing topics to support the rollout on MBEg website & content updates and PI pages rollout, RTL.
• Execute all digital campaign landing pages.
• Coordination for the retail content section on website as necessary
• Support in several Digital marketing topics as necessary
• Data analytics and campaign digital KPIs reporting on monthly basis

***Other tasks may be assigned by Supervisor

Qualifications:

Educational Background:

• Graduate / in Marketing Communications, Marketing Intelligence or similar

Technical knowledge:

• Experience in Social media & Digital marketing campaigns
• Analytical mind and ability to process Data
• Ability to work with cross-functional teams
• Strong written and verbal communication skills as well as experience in presenting to various stakeholder groups
• Automotive marketing experience is a Plus
• Solid understanding of target group segmentation & product/brand positioning
• Microsoft Office 2010 (Word, Outlook, Excel, PowerPoint & Access)

Soft skills/individual competence

• Creative thinking and the ability to multitask.
• Analytical mind & quick responsiveness
• Presentable and able to handle customers during events
• Ability to collaborate and good team player

Experience

• 1-2 years of experience with agencies handling digital &/or Social media with Marketing background
• Agency Experience is a plus
• Data scientist