Digital Marketing Manager

Position Overview

We are a growing small company seeking a hands-on, full-time Digital Marketing Manager to take end-to-end responsibility for executing and managing our digital marketing strategies, online presence, and related reporting.

This role is ideal for someone who thrives in a small-team environment, is highly organized, and enjoys owning outcomes, not just completing tasks. Strategic direction, content guidance, and final approvals will come from executive management; execution, consistency, and day-to-day ownership will be the responsibility of this position.

Key Responsibilities

Digital Reporting & Analytics

• Create and distribute weekly website visitor “Leadinfo” reports to the field sales team
• Prepare a monthly online performance report presentation for management using Google and Bing data
• Track trends and identify opportunities to improve lead generation and visibility

Social Media & Online Presence

• Manage the company’s current LinkedIn account, including:
• Publishing posts approximately twice per week
• Managing the associated social media budget
• Working from content and direction provided by executive management
• Create and manage the company’s Facebook account, including setup, posting, and ongoing maintenance
• Manage the company’s current YouTube channel, including:
• Uploading and organizing videos at the direction of executive management
• Manage/maximize the annual YouTube budget

Website & Content Management

• Publish weekly or bi-weekly strategic blog posts to the company website using content and guidance from management to support the company’s SEO strategy
• Perform minor website updates and changes quarterly
• Support periodic updates to data sheets and company brochures
• Create new brochures/datasheets using the company’s existing format periodically

Email Marketing (HubSpot)

• Collaborate with executive management to create quarterly marketing emails
• Manage segmentation and HubSpot
• Maintain accuracy and organization of customer email lists
• HubSpot marketing experience is required

· Monitor and manage all incoming emails and website contact form submissions, and ensure that all inquiries are promptly routed to the appropriate salesperson

Graphic & Creative Support

• Provide ongoing basic graphic design support, including graphics for customer banner orders. This is a small task, about once per week.
• Assist with visual consistency across digital and print materials

Growth & Initiative

• Proactively bring ideas, recommendations, and suggested improvements to maximize:
• Lead generation
• Brand awareness
• Engagement across digital platforms
• Stay current with basic digital marketing best practices and tools

Qualifications & Experience

• Experience managing social media platforms (LinkedIn, Facebook, YouTube) for a business
• Hands-on HubSpot marketing experience (required)
• Comfortable with basic website edits
• An understanding of analytics tools (Google, Bing, website traffic reporting) and the ability to interpret the data, and report the results to executive management
• Basic graphic design skills (Adobe Illustrator & Photoshop experience required)
• Strong organizational skills and attention to detail
• Ability to manage multiple ongoing responsibilities independently

What We’re Looking For

• Someone who takes ownership and follows tasks through to completion
• Comfortable working in a small company environment where flexibility and accountability matter
• A self-starter who enjoys execution, structure, and improving processes
• Positive attitude with enthusiasm for contributing ideas and improvements

Job Type: Full-time

Pay: $74,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off

Application Question(s):

• Have you had direct experience with sending marketing emails with HubSpot?
• Are you experienced in Photoshop and/or Illustrator?

Education:

• Bachelor's (Preferred)

Work Location: Remote