Digital Marketing Manager

Background

This role will involve working with and for three companies: Fineqia International, a Canadian Securities Exchange (CSE) listed company and pioneer in DeFi-enabled crypto Exchange Traded Products (ETPs) in Europe; Rangar Capital, a Dubai-based family office and venture company focused on digital assets and consumer fintech; and Club Coin, a consumer crypto sweepstakes platform combining Bitcoin savings with sweepstakes functionality.

Location: Candidates must currently be based in Dubai or be willing and able to relocate in the very near term

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Digital Marketing Manager Job Description

Responsibilities:

• Develop and manage digital marketing campaigns.
• Develop engaging digital content and customer engagement strategies on social media, email and paid media

·      Manage the usability, design, content, and conversion of the company website.

·      Track and analyse website traffic flow and drive traffic to company pages.

·      Provide accurate reports and analysis to company management on digital campaigns to demonstrate effective return on investment (ROI).

·      Communicate with affiliate networks and affiliate partners.

·      Conduct keyword research and web statistics reporting.

·      Implement SEO and PPC strategies.

·      Set up, manage and optimise analytics and performance marketing tools including Google Analytics 4, Meta Ads Manager, and relevant crypto/web3 platforms.

·      Own social media engagement and brand awareness campaigns.

·      Manage content across owned channels including blogs, email newsletters, and community platforms (Discord, Telegram, X/Twitter).

·      Manage paid media - including liaising with digital advertising agencies.

·      Manage the contact database and assist with lead generation activities.

·      Negotiate and manage relationships with media partners, influencers, KOLs, and affiliate networks relevant to crypto, fintech, and consumer audiences.

·      Research and test emerging marketing channels and AI-powered tools to build scalable, automated campaign infrastructure.

·      Keep ahead of trends in AI marketing, crypto, web3, consumer fintech, and iGaming/sweepstakes; proactively bring new ideas and test-and-learn approaches.

Essential Experience

·       3+ years’ experience in digital marketing, with a track record of owning and executing campaigns end-to-end.

·      Experience managing PPC, SEO and Affiliate programmes.

·      Strong understanding of current online marketing concepts, strategy and best practice.

·       Strong analytical and communication skills.

You are also likely to have:

·       B2C / DTC marketing experience in crypto, consumer fintech, gaming, sweepstakes, or iGaming — with a demonstrable track record of growing a consumer user base

·       Familiarity with regulatory and compliance considerations in financial services, crypto, or publicly traded companies

·       Demonstrated proficiency with AI marketing tools — ideally with hands-on experience using AI platforms (e.g. Claude, ChatGPT) to automate content creation, campaign management, and multi-channel distribution at scale

·       Experience in iGaming, online sweepstakes, or regulated gambling/gaming marketing is a strong plus

·       Based in Dubai or willing to relocate in the very near term

Apply at Jobs@Fineqia.com with the subject line “DMM.”