Digital Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute comprehensive digital marketing strategies that drive traffic, enhance engagement, and boost conversions. Your expertise in SEO, social media marketing, content creation, and analytics will be essential to optimize performance and achieve measurable growth. Join us to shape innovative campaigns that resonate with our target audiences and propel our business forward in a competitive digital landscape.

Responsibilities

• Develop, implement, and manage integrated digital marketing strategies across multiple channels including SEO, SEM (Search Engine Marketing), social media, email marketing, and content marketing.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website visibility.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and other performance marketing platforms to maximize ROI.
• Oversee content creation efforts, including copywriting, graphic design with Adobe Creative Suite tools, and content management system updates on platforms like WordPress.
• Optimize website performance through conversion optimization techniques, A/B testing, and user experience enhancements.
• Analyze campaign performance using Google Analytics and other analytics tools to generate insights that inform future strategies.
• Coordinate with cross-functional teams to ensure consistency in brand messaging across all digital channels while maintaining a focus on B2B (business-to-business) marketing objectives.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement.
• Stay current with industry trends in digital marketing, SEO best practices, emerging platforms, and new technologies such as JavaScript or SQL for data analysis.

Qualifications

• Proven experience managing comprehensive digital marketing campaigns with a strong emphasis on SEO tools, SEM (Google AdWords), social media management, and analytics platforms.
• Proficiency in SEO techniques including keyword research, on-page optimization, link-building strategies, and the use of SEO tools.
• Skilled in content creation—copywriting for web content, blogs, email campaigns—and graphic design using Adobe Photoshop or Adobe Creative Suite applications.
• Hands-on experience with WordPress or other content management systems for website updates and content publishing.
• Strong knowledge of Google Ads (AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms.
• Technical skills including HTML, CSS; familiarity with JavaScript or SQL is a plus for data analysis or website adjustments.
• Ability to analyze data effectively to optimize campaigns for performance marketing goals such as conversions and ROI.
• Excellent communication skills with the ability to craft compelling messages tailored for diverse audiences in B2B contexts.
• Bachelor’s degree in Marketing, Communications or related field is preferred; relevant certifications are a plus. Join us as a Digital Marketing Manager to lead innovative initiatives that make an impact! We’re committed to fostering an inclusive environment where your creativity fuels our growth—empowering you to thrive professionally while shaping the future of our brand’s digital presence.

Job Types: Full-time, Part-time

Pay: $48,333.48 - $58,208.06 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Work Location: In person