Digital Marketing Manager

Job Overview

We are looking for a performance-driven Digital Marketing Manager to lead and scale the online presence of Paradise Yatra. The candidate will be responsible for generating high-quality travel leads, improving conversion rates, managing paid ads, and strengthening brand visibility across platforms.

Key Responsibilities

✅ Plan and execute performance marketing campaigns (Meta Ads, Google Ads, YouTube Ads)
✅ Generate high-quality domestic & international travel leads
✅ Optimize CPL and improve lead-to-booking conversion rate
✅ Manage social media growth & content strategy
✅ Coordinate with sales team to improve lead nurturing funnel
✅ Website optimization & landing page conversion improvement
✅ SEO strategy implementation for organic traffic growth
✅ Email & WhatsApp automation for remarketing
✅ Track ROI, analytics, and campaign performance reporting
✅ Manage video creatives with editing team for ads & reels

Required Skills

✔ Strong experience in Meta & Google Ads performance marketing
✔ Lead generation & funnel optimization expertise
✔ Understanding of travel audience psychology
✔ Basic SEO & website conversion knowledge
✔ CRM & automation tool experience preferred
✔ Creative mindset for ad angles & hooks
✔ Data-driven decision-making ability

Preferred (Bonus)

Travel industry experience
International lead generation experience
Landing page funnel building
YouTube growth strategy knowledge

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person