Digital Marketing Manager

Alaska Gear Company is continuing to grow our team of driven outdoor professionals. We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital presence and help drive the next phase of our growth.

This role sits at the center of our brand’s digital ecosystem. You will own the strategy and performance of our digital channels used to grow our audience, strengthen the brand, and drive revenue.

From launching new gear and seasonal campaigns to scaling our e-commerce presence, you’ll collaborate closely with the Revenue Operations Manager to plan, execute, and optimize integrated digital campaigns that connect our products with the people who rely on them in the harshest environments on earth.

If you enjoy blending creative storytelling with hard performance metrics and want to help grow a brand built for adventure, this role is for you.

Key Responsibilities

• Lead digital marketing strategy across paid ads, email, SEO, social, content, and web.
• Plan, launch, and optimize multichannel digital campaigns.
• Manage Google Ads, Meta ads, and other paid digital channels.
• Oversee promotional and lifecycle email strategy.
• Guide SEO initiatives and content direction.
• Lead social media strategy and campaign alignment.
• Optimize website and landing pages for engagement and conversion.
• Track results and adjust strategy based on performance data.

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing, ecommerce, product marketing, or content marketing.
• Experience with Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
• Ability to analyze campaign data and optimize performance.
• Experience executing multichannel digital marketing initiatives.
• Comfortable working crossfunctionally with marketing and revenue teams.

Compensation and Benefits

• Competitive salary based on experience
• Comprehensive medical, dental, vision, and life insurance coverage
• Flexible Paid Time Off (after 90 days)
• Holiday pay
• 401(k)
• Generous employee discounts and complimentary gear rentals
• A collaborative, outdoorfocused team culture

Why Work at Alaska Gear Company?

At Alaska Gear Company, we build equipment designed to perform where failure isn’t an option, from arctic expeditions to remote backcountry travel. Our team is made up of problem-solvers, builders, and outdoor enthusiasts who believe great gear—and great brands are forged through real-world testing and relentless improvement.

Joining Alaska Gear Company means helping shape the future of gear built for extreme environments while working with a team that believes adventure should always be part of the job.

How to Apply

All applications must be submitted online. Incomplete applications—or those submitted by email, phone, or paper—cannot be considered.

Check out our website, YouTube, and social media to see what we’re building next!

Alaska Gear Company is an Equal Opportunity Employer and complies with Title I of the Americans with Disabilities Act (ADA). Individuals with disabilities who require accommodation may call 1-907-331-0381.

About Alaska Gear Company

At Alaska Gear Company, we work hard to play hard! Building high quality aviation products and outdoor gear for adventure beyond roads and runways! Our mission is together, we build a worldwide Alaska-based outdoor equipment company. We’re a growing team of casual people who love aviation, outdoor activities and mostly Alaska! We strive to provide strong and safe products to bush pilots and outdoor enthusiasts who are pursuing adventure in the backcountry. Whether a bush pilot, hunter, researcher, or guide, we deliver solutions to ensure our customers have all the essentials to endure their outdoor adventure. With locations in Palmer, Fairbanks, and Anchorage Alaska we continue to grow and are looking for qualified, hard working individuals to come be part of out team!