Find The RightJob.

Digital Marketing Manager

For more than 135 years , Houlihan Lawrence has led the way in New York City’s northern suburbs—setting the industry standard with unmatched local expertise and a powerful global network spanning 70 countries . As the region’s #1 real estate brokerage, we continue to innovate, evolve, and redefine what exceptional marketing looks like. We’re looking for a creative, strategic, and highly collaborative Digital Marketing Manager to help drive the next generation of digital excellence for our agents and offices. If you love empowering others, creating impactful content, and bringing marketing strategy to life, this is an exciting opportunity to join a brand with history, scale, and momentum. This position will be onsite, Monday through Friday 40 hours/ week in our corporate Rye Brook, NY office.

🌐 About the Role

As our Digital Marketing Manager, you’ll be the go-to expert for agents and offices seeking guidance on social media, digital strategy, and emerging marketing tools. You’ll play a critical role in helping agents elevate their personal brands, strengthen their online presence, and build meaningful engagement with clients.

This role blends hands-on content creation , training and education , advisory support , and cross-functional collaboration —all while helping shape the digital direction of a powerhouse real estate brand.

🚀 Key Responsibilities

Strategic Digital Support

Serve as the primary digital and social media resource for agents and offices, offering day‑to‑day guidance and support.
Advise agents on best practices for social media, digital marketing, and effective brand execution.

Content Creation & Campaign Support

Create and curate engaging digital content—including posts, captions, templates, and campaign ideas—for agent and office use.
Film and edit short‑form, social-first video content aligned with brand strategy and agent needs.

Training & Enablement

Lead live, virtual, and on‑demand training sessions focused on digital marketing, social media, branding, and new tools.
Support the rollout, adoption, and ongoing use of new marketing technologies and platforms.

Collaboration & Project Leadership

Act as a project coordinator between agents, office leadership, and internal creative/marketing teams.
Monitor engagement, adoption trends, and campaign performance to inform future initiatives.
Gather insights from the field and share actionable feedback with marketing, technology, and leadership teams.

Continuous Improvement

Identify gaps in agent knowledge and recommend training opportunities to drive stronger digital performance.
Translate high‑level brand strategy into clear, actionable steps agents can implement immediately.

🎓 What You Bring

Bachelor’s degree in marketing, communications, or a related field
3+ years of digital marketing, social media, or content creation experience
Strong understanding of key platforms: Instagram, Facebook, TikTok, LinkedIn
Comfort with short‑form video creation and editing
Excellent communication and presentation skills—especially when training diverse audiences
Highly organized, detail-oriented, and committed to follow‑through
A collaborative, service-driven mindset with a passion for helping others succeed
Ability to balance creativity and execution in a fast-paced environment
Willingness to travel locally to regional offices as needed

⭐ Performance Expectations

Deliver high-quality, timely work with professionalism
Build strong, supportive relationships with agents and internal partners
Demonstrate growth in technical and professional competencies
Uphold all company policies, confidentiality requirements, and workplace standards
Maintain reliable, punctual attendance

💼 Compensation & Benefits

Wage:

💰 $65,000–$83,000 annually (based on education and experience)

Benefits Include: