Digital Marketing Manager

VFI is seeking an experienced B2B Marketing Manager to lead and execute core growth marketing and sales enablement initiatives across VFI Corporate Finance and its subsidiary, Americas Capital Finance. This role will own social media strategy and execution (primarily LinkedIn), direct email campaigns, sales enablement content, and the day-to-day management of SEO and paid digital programs in partnership with external agencies.

This is a highly cross-functional role working with Sales Leaders, HR, operations, outside agencies and others. The ideal candidate is both strategic and hands-on, comfortable managing vendors, building campaigns, supporting sales teams, and driving consistent market visibility in the private, corporate financial services environment.

Note: This is an in office position.

Key Responsibilities

Social Media & Brand Presence (Primarily LinkedIn)

Own and execute the LinkedIn content strategy for VFI and Americas Capital Finance

Manage content calendars, posting cadence, and performance tracking

Adapt brand voice across audience segments

Coordinate with design resources (Canva templates, brand libraries) to maintain visual consistency. Experience working in Canva is a plus.

Monitor engagement trends and continuously optimize content strategy

Direct Email & Marketing Automation

Manage and execute outbound and nurture email programs across Pardot / Salesforce Marketing Cloud, including re-warm campaigns, nurture, awareness, and automation sequences.

Build and manage:

Outbound warm-up sequences

Ongoing awareness / thought leadership campaigns

Campaign targeting, segmentation, scheduling, and reporting

Serve as primary marketing liaison to:

Internal Salesforce managers

Salesforce / Pardot (external contacts)

Internal sales leadership

Sales Enablement & Marketing Collateral

Own development and maintenance of:

Corporate overview decks

Sales presentations and proposal templates

One-pagers, product sheets, and capital markets materials

Salesforce automated proposal and deal communications

Partner closely with sales leadership to:

Support prospecting and deal workflows

Refresh messaging and positioning

Ensure materials align with evolving strategy and offerings

SEO & Paid Digital Program Management

Act as internal owner for SEO and paid media programs in partnership with an agency.

SEO Management

Oversee monthly keyword strategy, content development, and backlink programs

Review and manage approvals for:

Onsite optimizations

Blog content

AI and technical SEO enhancements

Track performance against targeted keyword goals

Paid Media & Programmatic Advertising

Manage:

Google PPC budgets and targeting strategy

Retargeting and display campaigns

Oversee monthly budget pacing

Review monthly reporting and performance metrics

Recommend optimizations and scaling opportunities

Reporting & Performance Management

Consolidate and interpret performance across:

Social

Email campaigns

SEO

Paid digital

Produce monthly executive-ready summaries highlighting:

Campaign performance

Pipeline influence

Engagement trends

Strategic recommendations

Cross-Functional & Vendor Management

Serve as primary marketing point of contact for:

External agencies (SEO, PPC, web, automation)

Sales leadership

Operations and leadership team

Coordinate timelines, approvals, and deliverables

Ensure brand consistency across VFI and Americas Capital Finance

Qualifications & Experience

Required

5–10 years of B2B marketing experience, preferably in:

Financial services, Professional services, or Technology

Proven experience with:

LinkedIn content strategy and execution

B2B email campaigns and marketing automation

Sales enablement content development

SEO program management

Paid search and retargeting programs

Hands-on experience with:

Salesforce and Pardot (or similar platforms)

Canva or comparable design tools

Google Ads and analytics dashboards

Ideal Candidate Profile

This person is:

Highly organized and detail-oriented

Comfortable managing multiple programs simultaneously

Confident working directly with sales leaders and executives

Strong at translating strategy into execution

Data-driven, but practical and business-oriented

Experienced in managing agencies and external vendors

Polished communicator with strong writing and presentation skills

They should be equally comfortable:

Building a campaign

Reviewing SEO reports

Editing a sales deck

Advising sales leadership on messaging and positioning

What Success Looks Like in the First 6–12 Months

Consistent, high-quality LinkedIn presence for both brands

Fully operational outbound and nurture email programs

Clean, current, and effective sales enablement library

SEO and paid media programs running smoothly with measurable lead impact

Strong alignment between marketing and sales workflows

Clear monthly reporting tied to pipeline and revenue influence