Digital Marketing Manager

Help Build the Infrastructure Behind Essential Services

Every day, homeowners rely on skilled trades to keep their homes safe, functional, and compliant—but thousands of small service businesses lack the systems to grow and meet that demand.

At TradeBuilder HQ, we are building the growth engine behind those businesses.

This role is an opportunity to drive real revenue, scale real companies, and directly contribute to safer homes, stronger local economies, and the modernization of the trades.

This Is Not a Typical Marketing Job

TradeBuilder HQ builds and scales home service businesses. We care about one thing:

Client Success.

Our clients are primarily start-up and growing home service businesses—companies that need real lead flow, real customers, and real systems to scale.

We are not looking for someone to “run ads” or “post content.”
We are looking for someone who can generate demand across multiple channels, convert it, and drive measurable business outcomes.

That includes digital, web, and traditional channels (print, direct mail, local media)—whatever works.

If you think in terms of ROAS, CAC, LTV, and pipeline—not impressions and vanity metrics—keep reading.

Why This Work Matters

The skilled trades are one of the most important—and most underserved—parts of the economy:

• Millions of homes in the U.S. require ongoing repair, maintenance, and environmental remediation
• A large portion of the housing stock was built before modern safety standards, increasing the need for lead-safe and compliant work
• The trades face a significant labor shortage, limiting access to reliable service providers
• Many small contractors lack the systems and marketing needed to grow sustainably and hire more workers

By helping these businesses grow, you are directly contributing to:

• Safer homes and healthier environments
• Job creation in local communities
• The professionalization and modernization of the trades
• Helping small business owners build stable, scalable companies

What You’re Actually Responsible For

You will own growth outcomes across multiple channels, not just marketing activities.

1. Grow TradeBuilder HQ

• Build and optimize multi-channel lead generation systems
• Drive inbound pipeline through paid digital, organic, referral, and offline channels
• Develop and test print, direct mail, and local marketing campaigns
• Continuously improve cost per lead, cost per acquisition, and conversion rates

2. Drive Results for Clients

You will work directly with business owners who expect results—often founders building from the ground up.

• Launch and manage paid digital campaigns (Google Ads, LSA, Meta, etc.)
• Develop web funnels, landing pages, and conversion systems
• Plan and execute print campaigns, direct mail drops, and local advertising strategies
• Track leads across channels: calls, forms, inbound, and offline attribution
• Identify what’s working and scale it aggressively across early-stage and growth-phase businesses
• Eliminate underperforming channels quickly

3. Build Systems That Scale

• Create repeatable multi-channel marketing systems tailored to small and growing service businesses
• Integrate web, digital, and offline marketing into unified growth strategies
• Develop playbooks for lead generation, conversion, and retention
• Improve tracking, reporting, and attribution across all channels
• Turn fragmented efforts into predictable, scalable growth engines

Who This Is For

This role is for someone who:

• Has already driven real revenue results across multiple channels
• Thrives working with start-up and growth-stage businesses
• Thinks like an operator or business owner, not just a marketer
• Is comfortable owning both online and offline marketing performance
• Wants their work to have real-world impact beyond marketing metrics
• Moves fast, tests constantly, and scales what works

Who This Is NOT For

Do not apply if you:

• Focus only on one channel (e.g., just social media or just paid ads)
• Are uncomfortable being measured on hard performance metrics
• Prefer brand-only or awareness-focused roles
• Need heavy structure, direction, or slow-paced environments
• Have not directly contributed to revenue growth

Minimum Requirements

• Proven experience in performance marketing and lead generation
• Hands-on experience with digital channels (Google Ads, Meta, etc.)
• Experience with or strong understanding of offline channels (print, direct mail, local media)
• Strong understanding of funnels, conversion optimization, and attribution
• Ability to analyze performance across channels and make data-driven decisions

Preferred (High Signal)

• Experience with home service or local service businesses
• Experience working with start-up or early-stage companies
• Experience integrating digital + offline campaigns into a unified strategy
• Familiarity with call tracking, CRM systems, and multi-touch attribution
• Demonstrated success scaling campaigns profitably across multiple channels

Compensation & Upside

• Competitive base compensation (based on capability)
• Aggressive performance incentives tied directly to revenue outcomes
• Real opportunity for uncapped earnings based on impact
• Fast path to Head of Growth or senior leadership roles

Why This Role Exists

Most marketing teams fail because they:

• Focus on channels instead of outcomes
• Separate digital from offline
• Ignore the realities of small, growing businesses

We do the opposite.

You will build integrated growth systems that help:

• Start-ups gain traction
• Small businesses scale
• Essential service providers reach more customers

Pay: From $48,000.00 per year

Application Question(s):

• What is your most entrepreneurial, innovative, or creative marketing success?
• What is your experience (or level of interest in gaining experience) utilizing AI tools for marketing?

Work Location: Hybrid remote in Richmond, VA 23220