Digital Marketing Manager

Job Overview - ONSITE only

If you are a Results/Data Driven Marketing expert with proactive initiatives, you are the ideal candidate.

The ideal candidate will also develop and execute comprehensive digital marketing strategies to drive external traffic to our Amazon platform, enhance brand visibility, drive traffic, and increase conversions across multiple channels.

This role requires a deep understanding of SEO, SEM, social media marketing, Influencer Marketing, content creation, and Google/Social Media analytics to optimize performance and achieve business objectives.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels including SEO, social media, email marketing, SEM (Search Engine Marketing), and performance marketing campaigns.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media channels to maximize ROI.
• Conduct keyword research using SEO tools to enhance organic search visibility and improve search engine rankings.
• Consistently communicate with Tiktok creators/affilates/influencers so as to generate sales leads.
• Utilize analytics tools like Google Analytics and SQL to monitor campaign performance, interpret data insights, and refine marketing tactics accordingly.
• Oversee content creation including copywriting
• Implement conversion optimization techniques to improve website usability, increase engagement, and boost sales or lead generation.
• Stay current with industry trends in digital marketing, SEO best practices, and

Skills

• Google Analytics & Ads, including campaign setup, optimization, and reporting AND digital marketing (Meta & Tiktok), Content marketing (Blog, Email Blast, periodic social media posting), Social Media Analytics and event marketing via KOL and Influencers.
• Expertise in Google Analytics for tracking website traffic, user behavior, and campaign performance metrics.

Pay: $72,000.00 - $100,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Education:

• Bachelor's (Required)

Experience:

• Influencer Marketing: 5 years (Preferred)
• Social Media Analytics: 5 years (Preferred)
• Google Analytics: 5 years (Preferred)
• Content Marketing: 5 years (Preferred)

Work Location: In person