Digital Marketing Manager

About Live Events x Pyrotecnico

At Live Events and Pyrotecnico, we create unforgettable live experiences. Our teams produce fireworks, special effects, drone light shows, lighting, audio, video, rigging, and full-scale event production for major concerts, festivals, sporting events, corporate gatherings, and community celebrations across the country.

We deliver end-to-end production solutions that bring creative visions to life. From high-energy touring shows to large-scale special events, we combine precision, innovation, and technical expertise to make every moment extraordinary.

If you're driven by the thrill of live production and want to work alongside the best in the business, you've come to the right place.

Position Summary / Objective

We are seeking an experienced and results-driven Digital Marketing Manager in a shared services role supporting our two companies - Live Events and Pyrotecnico. In this role, you will manage all digital platforms including digital advertising, social media, SEO, website strategy and infrastructure, and CRM — to drive revenue growth and brand engagement. This role is focused on platform management, paid campaign execution, and performance monitoring.

This is a hands-on execution role that requires analytical capabilities. You will manage relationships with third-party vendors and agencies, maintain marketing infrastructure, and deliver measurable outcomes that directly support the business. The ideal candidate thrives in a fast-paced, collaborative environment and brings a proven track record of converting digital campaigns into revenue-generating results.

Role Responsibilities

The following duties represent the primary responsibilities of the role. This list is not exhaustive. The individual in this position will perform additional tasks as assigned, adhere to all provisions of the Employee Manual, and participate in company initiatives and projects.

Digital Marketing & Revenue Conversion

• Design and execute digital campaigns with a clear focus on converting audience engagement into measurable revenue.
• Serve as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
• Maintain a solid working knowledge of SEO best practices and Google Ads to effectively evaluate agency recommendations, ask informed questions, and communicate results to leadership.
• Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.

Website Strategy & Infrastructure

• Lead website strategy in partnership with outside website design vendors.
• Perform minor website updates and ongoing maintenance as needed.
• Maintain working knowledge of website hosting and infrastructure tools including WordPress, Elementor, Figma, DNS, and domain hosting.

CRM & Marketing Operations

• Utilize HubSpot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
• Maintain accurate campaign data and provide regular reporting on KPIs to leadership.

Work Environment

This position is primarily based in an in-person office environment. The role requires regular on-site collaboration with internal teams and cross-functional partners. Flexibility for remote work may be available on a limited basis, subject to manager approval and business needs.

Physical Demands

The physical demands described here are representative of those required to successfully perform the essential functions of this position. This role primarily involves prolonged periods of sitting and working at a computer, along with frequent use of hands and fingers to operate standard office equipment. Occasional standing, walking, or movement between office or event locations may be required. The position may also require the ability to lift and carry items up to 15 pounds on an occasional basis, such as marketing materials.

Position Type / Expected Hours of Work

This is a full-time position. Standard business hours are Monday through Friday, generally 8:00 AM to 5:00 PM or similar, depending on location and business needs.

Travel

This position requires travel up to 10%.

Required

• 5–7 years of experience in digital marketing, account management, or a related field.
• Proven experience managing marketing for live events, entertainment, or experiential brands preferred.
• Experience owning and managing social media platforms, including implementing paid campaigns and monitoring performance metrics; content creation and strategy are handled separately.
• Working knowledge of SEO principles and Google Ads sufficient to manage and evaluate a third-party agency relationship.
• Experience serving as an internal liaison to external marketing vendors or agencies.
• Hands-on experience with HubSpot (CRM, campaigns, workflows, and reporting).
• Video editing and AI skills.
• Demonstrated ability to convert digital campaigns into revenue-generating outcomes.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.

Preferred

• Familiarity with analytics tools such as Google Analytics and HubSpot dashboards.
• Google Ads and/or HubSpot certification a bonus.