Digital Marketing Manager

Job Title: Senior Digital Marketer

We are looking for a Senior Digital Marketer with strong strategic thinking and hands-on expertise in organic and paid social media to lead and optimize digital marketing campaigns. The ideal candidate must be capable of planning, executing, and scaling high-performance campaigns across multiple platforms.

Location: Okara – On Site

Working Hours: 9:00 AM – 6:00 PM

Working Days: Monday to Saturday

Key Responsibilities:

* Develop and execute strategic digital marketing plans for organic and paid campaigns

* Manage and scale Google Ads and Meta Ads (Facebook & Instagram) campaigns with a strong focus on ROI

* Execute organic social media growth strategies, content planning, and engagement optimization

* Lead campaign strategy, audience segmentation, retargeting, and A/B testing

* Analyze campaign data and make data-driven decisions to improve performance and conversions

* Collaborate with content, design, and eCommerce teams to align marketing strategies with business goals

* Monitor trends, competitors, and market insights to identify new growth opportunities

* Prepare performance reports and provide strategic recommendations to improve results

Requirements:

* Strong hands-on experience with Google Ads and Meta Ads Manager

* Proven ability to plan strategy, not just execute tasks

* Experience managing eCommerce marketing campaigns and conversion-focused ads

* Strong analytical mindset with experience in performance tracking and optimization

* Good communication and leadership mindset

* Experience with retargeting, pixel setup, and conversion tracking is required

Location: Okara – On Site

Timing: Monday to Saturday, 9:00 AM – 6:00 PM

Pay: Rs80,000.00 - Rs120,000.00 per hour

Work Location: In person