Digital Marketing Manager

• Lead the development and execution of integrated digital marketing strategies aligned with organizational fundraising goals

• Plan and manage full-funnel campaigns across paid media, email, web, and social channels
• Own campaign calendars for key initiatives including Ramadan, emergencies, and seasonal appeals

• Translate organizational priorities into high-performing digital campaigns with clear KPIs and revenue targets

Performance Marketing & Analytics

• Define and track KPIs across all digital channels, including conversion rates, ROI, donor acquisition cost, and lifetime value

• Use Salesforce and marketing analytics tools to build dashboards, track donor journeys, and optimize campaign performance
• Conduct A/B testing and conversion optimization across landing pages, ads, and email campaigns

• Analyze audience behavior and campaign performance to inform continuous improvement

CRM & Data Integration (Salesforce)

• Serve as a key stakeholder in Salesforce utilization for marketing and fundraising

• Partner with development and operations teams to ensure clean data, segmentation, and reporting accuracy
• Build and optimize donor journeys, segmentation strategies, and automated workflows

• Leverage CRM insights to improve personalization and donor retention strategies

Content & Creative Direction

• Collaborate with internal and external teams to develop compelling digital content and storytelling assets

• Provide direction on creative execution using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Ensure all campaigns maintain consistent brand voice, messaging, and visual identity

• Oversee production of digital assets including ads, emails, landing pages, and social content

Website & Conversion Optimization

• Partner with developers and content teams to optimize website performance, UX, and conversion funnels

• Lead the creation and optimization of campaign landing pages

• Ensure all digital properties are aligned with SEO best practices and accessibility standards

Team Leadership & Cross Functional Collaboration

• Manage and collaborate with a team of digital marketers, designers, and content creators both internally and externally

• Serve as a cross functional partner to development, programs, and leadership teams

• Provide clear briefs, timelines, and performance reporting across all campaigns

Innovation & Growth

• Identify emerging trends in digital marketing, fundraising technology, and audience engagement

• Test and implement new channels, tools, and strategies to drive scalable growth

• Bring thought leadership around nonprofit digital fundraising and storytelling best practices

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, or related field

• 4+ years of digital marketing experience, preferably in nonprofit or mission-driven organizations
• Proven experience leading multi-channel digital campaigns with measurable revenue impact
• Strong proficiency in Salesforce (or similar CRM platforms) for segmentation, reporting, and campaign tracking
• Experience with Adobe Creative Cloud and working closely with creative teams
• Hands-on experience with email marketing platforms (Mailchimp or similar), paid media, SEO/SEM, and social media strategy
• Strong analytical mindset with the ability to translate data into actionable insights

• Excellent communication, project management, and organizational skills

Preference is given to Fairfax, VA (and surrounding areas) applicants as to conform to our hybrid model which requires a minimum of 3 days per week in office. During busy seasons, employees may be asked to perform overtime work and work during weekends, i.e. Ramadan, Qurbani, Winter campaigns.

What We Offer

• Competitive salary ($70,000 annually based on experience)
• 100% employer paid Medical; Partial employer paid Dental and Vision benefits (available upon hire)
• Robust time-off package including, vacation, sick and personal leaves; and federal and Islamic holidays
• 3% employer-funded 401(k) contribution
• Purpose-driven, collaborative environment with national leadership exposure
• Professional development opportunities and faith-centered service