Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Bahria Enclave, Islamabad
Job Type: Full-Time | Onsite
Shift Timing: Night Shift (U.S. Time Zone)
Salary Range: PKR 80,000 – 120,000 / Month

About Dial Edge Telecom
Dial Edge Telecom is a growing telecommunications and technology solutions company established to deliver reliable communication services, digital connectivity solutions, customer support operations, and business technology services to clients in local and international markets. We are committed to innovation, performance excellence, and customer satisfaction while building a high-performing professional team.

We are seeking a highly skilled and creative Digital Marketing Manager to lead and execute end-to-end digital marketing strategies. The ideal candidate must have hands-on expertise across SEO, paid marketing, content creation, analytics, website management, design coordination, campaign optimization, and performance marketing.

Key Responsibilities:

Digital Marketing Strategy

· Develop and implement comprehensive digital marketing strategies aligned with business goals.

· Manage brand visibility, lead generation, customer acquisition, and online growth campaigns.

· Plan monthly, quarterly, and annual digital marketing roadmaps.

· Monitor competitors, market trends, and emerging digital opportunities.

SEO / SEM

· Lead on-page, off-page, and technical SEO initiatives.

· Conduct keyword research, backlink analysis, and ranking improvements.

· Manage Google Ads, search campaigns, display campaigns, and retargeting.

· Optimize PPC campaigns for ROI and conversions.

Social Media & Content Marketing

· Manage company presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.

· Create and schedule engaging posts, promotional campaigns, reels, and short-form videos.

· Develop content calendars and campaign plans.

· Increase audience engagement and follower growth.

Creative & Design Oversight

· Create or supervise:

o Static creatives

o Animated visuals

o Promotional banners

o Reels / short videos

o Ad creatives

o Website graphics

· Ensure brand consistency across all channels.

Website Management

· Manage and update company websites/landing pages.

· Coordinate website content uploads, banners, forms, and updates.

· Conduct website testing for functionality, speed, responsiveness, and user experience.

· Improve conversion rate optimization (CRO).

Analytics & Reporting

· Use analytics tools to track campaign performance, leads, traffic, CTR, conversions, and ROI.

· Prepare weekly and monthly management reports.

· Recommend improvements based on data insights.

Testing & Optimization

· Perform A/B testing on ads, landing pages, creatives, subject lines, and campaigns.

· Optimize funnels and customer journeys.

· Improve lead quality and conversion rates.

Email & CRM Marketing

· Plan and execute email campaigns, remarketing, and automation sequences.

· Maintain audience segmentation and customer targeting.

Required Skills & Tools

Strong hands-on experience with:

· Google Analytics

· SEMrush

· Google Ads

· Meta Ads Manager

· Google Search Console

· Canva

· Adobe Photoshop

· Adobe Premiere Pro

· WordPress

· Email marketing and CRM tools

· Automation and reporting tools

Education Requirements

Bachelor’s degree in any of the following or related fields:

· Business Administration

· Computer Science

· Information Technology

· Marketing / Media Sciences / Relevant Discipline

Experience Required

· Minimum 2 to 3 years of proven experience in Digital Marketing.

· Demonstrated success in managing multi-channel campaigns.

· Experience in telecom industry will be considered a strong plus.

Preferred Qualities

· Creative mindset with analytical decision-making ability.

· Strong communication and leadership skills.

· Ability to manage multiple campaigns simultaneously.

· Up-to-date with latest digital trends and AI marketing tools.

· Ability to work independently in a fast-paced environment.

Job Location & Timing

· Location: Bahria Enclave, Islamabad

· Type: Full-Time Onsite

· Shift: Night Shift (U.S. Time Zone)

Salary: PKR 80,000 – 120,000 (Based on experience and skillset)

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person