Digital Marketing Manager

Who We Are:

Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other – founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.

Job Summary:

The Digital Marketing Manager for Firestone Walker is responsible for executing and optimizing our digital presence across social, email, content, influencer, and paid channels. This role plays a key part in bringing brand campaigns to life across digital touchpoints and ensuring our content reaches the right audiences with impact.

This is a hands-on role for a creative and detail-oriented marketer who understands how to produce content that resonates, work with partners to extend reach, and use data to improve performance. The Digital Marketing Manager will partner closely with brand, creative, e-commerce, and our media agency to support integrated campaigns that drive awareness, engagement, and conversion.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Digital Campaign Execution:

• Execute digital marketing campaigns across social, email, influencer, and paid channels in support of brand priorities

• Translate brand briefs into clear digital plans, timelines, and deliverables

• Support product launches, partnerships, and key marketing moments with coordinated digital execution
  

Content & Social Media Management:

• Manage social calendar, editorial planning and day-to-day publishing and optimization across Instagram, TikTok, YouTube, Facebook, LinkedIN and emerging platforms

• Partner with creative teams to brief, develop, and deploy platform-appropriate content

• Maintain and execute content calendars aligned with brand campaigns and seasonal priorities

• Monitor trends and recommend content ideas that align with brand voice and culture
  

Influencer & Seeding Support:

• Identify and support outreach to creators, influencers, and brand partners aligned with Firestone Walker brands

• Assist in managing product seeding efforts to expand reach and brand visibility

• Coordinate casting, briefs, timelines, and deliverables for influencer collaborations

• Track performance and maintain organization of influencer programs

Paid Social Coordination:

• Partner with media agency to execute paid social campaigns supporting key initiatives

• Provide input on creative, audiences, and campaign objectives

• Monitor performance and share feedback to improve campaign effectiveness

• Ensure alignment between organic content and paid amplification
  

Email & CRM Execution:

• Build and execute email campaigns in partnership with brand and e-commerce teams

• Maintain email calendars tied to campaigns, promotions, and key moments

• Support audience growth and engagement through owned channels
  

Community Management:

• Engage with consumers across social platforms through comments, messages, and brand interactions in a timely and professional manner

• Help maintain a consistent and authentic brand voice

• Support real-time engagement during events, launches, and cultural moments
  

Performance Tracking & Reporting:

• Track performance across digital channels using platform analytics and reporting tools

• Monitor KPIs including engagement, reach, follower growth, and campaign performance

• Share regular insights and recommendations to improve future execution

Cross-Functional Collaboration:

• Work closely with brand, creative, events, e-commerce, and trade teams to ensure alignment

• Support digital needs tied to retail programs, events, and experiential activations

• Support broader marketing initiatives and evolving business priorities
  

REQUIRED QUALIFICATIONS

• 3–5 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brands

• Demonstrated success creating attention-grabbing media moments on Instagram and TikTok

• Strong understanding of social platforms and digital content best practices

• Experience executing email campaigns and working within CRM platforms such as Klaviyo or similar

• Familiarity with influencer marketing and content partnerships

• Experience managing multiple brands, voices, and calendars simultaneously

• Experience working with or alongside media agencies on paid social campaigns

• Proficiency in social and analytics tools such as Sprout, Later, or similar platforms

• Strong writing and communication skills with attention to detail

• Organized, proactive, and comfortable managing multiple projects at once

• Interest in culture, storytelling, and building brands that connect with consumers

• Curious, adaptive, and energized by the ever-evolving social media landscape.

What Firestone Walker Offers:

• Health Insurance 100% employer paid premiums for employee medical, dental, vision, & life insurance

• Flexible Savings Account (FSA)

• Employee Assistance Program (EAP)

• Company sponsored paid parental leave

• Paid Sick Leave

• 401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching

• Accrued PTO (rate of 13 days per year)

• 10 paid holidays per year

• Employee discount of 50% off food, beer, and merchandise

• Periodic beer giveaways for employees 21+

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

Firestone Walker is an Equal Opportunity Employer and does not discriminate based on any protected class.