Digital Marketing Manager/ Executive

Key Responsibilities

• Digital Strategy & Campaigns
• Plan, execute, and monitor digital marketing campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Develop strategies for SEO, SEM, PPC, and content marketing to improve online visibility.
• Optimize campaigns for maximum ROI and brand reach.
• Social Media Management
• Manage official social media pages (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Create engaging content (posts, reels, stories, blogs, videos).
• Respond to queries, comments, and maintain online reputation.
• Website & SEO
• Manage and update website content regularly.
• Implement SEO best practices to improve search rankings and organic traffic.
• Monitor analytics and recommend improvements.
• Content Creation & Branding
• Coordinate with creative teams for digital content (banners, videos, infographics, newsletters).
• Ensure consistent brand tone and messaging across all digital platforms.
• Analytics & Reporting
• Track KPIs such as lead generation, website traffic, conversion rates, and engagement metrics.
• Provide monthly performance reports with insights and recommendations.
• Email & WhatsApp Marketing
• Develop and execute email campaigns for promotions, events, or patient education.
• Manage WhatsApp business campaigns while ensuring compliance with guidelines.
• Collaboration
• Work closely with the Sales/Business Development team to align digital campaigns with organizational goals.
• Coordinate with internal departments to highlight achievements, events, and success stories online.

Key Skills & Competencies

• Strong knowledge of SEO, SEM, Google Analytics, and Google Ads.
• Proficiency in social media tools and scheduling platforms (Hootsuite, Buffer, Meta Business Suite).
• Basic skills in graphic design and video editing tools (Canva, Photoshop, Premiere Pro preferred).
• Excellent communication and content writing skills.
• Analytical mindset with the ability to interpret data and trends.
• Creativity and adaptability to changing digital trends.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
• Certification in Digital Marketing/Google Ads/SEO preferred.
• Experience:
• Executive level: 1–3 years of relevant experience.
• Manager level: 4–6 years of proven experience in digital marketing.

Job Type: Full-time

Work Location: In person