Digital Marketing Manager – Healthcare & Medical Sector

Job Title: Digital Marketing Manager – Healthcare & Medical Sector
Location: Onsite (SR Nagar, HYD)
Department: Marketing
Employment Type: Full-Time
Timings: 6:00pm - 3:00am (US Shift)

About the Role
We are seeking a highly skilled and strategic Digital Marketing Manager with strong experience in the medical and healthcare sector. The ideal candidate will possess hands-on expertise in medical digital marketing, including Med-Tech, Med-Spas, Medical Billing (RCM), Laboratories, Diagnostic Centers, and Healthcare Practitioner lead generation.
This role requires a performance-driven professional who can build, execute, and optimize a comprehensive digital marketing strategy that drives brand visibility, qualified lead generation, and measurable business growth across multiple digital channels.

Key Responsibilities

• Develop and lead the overall digital marketing strategy for healthcare and medical-specific services and products.
• Plan, execute, and optimize digital marketing campaigns including SEO, SEM, Meta Ads, LinkedIn Ads, Email Marketing, and Content Marketing.
• Design and manage specialized campaigns for:
• Med-Tech productsMed SpasMedical Billing & Revenue Cycle Management (RCM)Labs & Diagnostic CentersMedical Practitioners & Clinics
• Lead performance marketing initiatives focused on high-quality healthcare lead generation.

• Build and optimize healthcare-specific landing pages and conversion funnels.
• Oversee website strategy, content marketing, and healthcare-focused messaging.
• Manage brand positioning, identity, and communication strategies for medical clients.
• Collaborate closely with sales teams to improve lead-to-client conversion rates.
• Monitor, analyze, and report campaign performance using GA4, CRM systems, and marketing dashboards.
• Develop and manage marketing budgets, ensuring optimal allocation of ad spend for maximum ROI.
• Ensure all marketing activities comply with healthcare advertising regulations and industry guidelines.
• Stay updated with evolving healthcare marketing trends, compliance standards, and digital best practices.Requirements & Qualifications

• 5+ years of experience in digital marketing.
• Minimum 2–3 years of specialized experience in medical/healthcare marketing.
• Strong background in:
• Med-Tech marketingMed-Spa campaignsMedical Billing & RCM marketingLaboratory & diagnostic marketingHealthcare practitioner lead generation
• Proven expertise in managing digital marketing campaigns including:

SEO & SEMMeta Ads (Facebook/Instagram)Google AdsLinkedIn AdsEmail MarketingContent Marketing

• Demonstrated track record of building and scaling successful healthcare lead generation funnels.
• Proficiency in GA4, CRM systems, and marketing automation tools.
• Strong understanding of healthcare compliance and advertising regulations.
• Excellent communication skills (verbal and written).
• Client-facing experience with the ability to present strategies, reports, and performance insights professionally.
• Strong leadership, analytical, and strategic planning skills. What We’re Looking For
• A data-driven marketer with a growth mindset.
• A strategic thinker who understands both branding and performance marketing.
• A confident communicator who can manage client relationships and internal teams effectively.
• Someone passionate about healthcare innovation and measurable marketing results.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,310,741.71 per year

Work Location: In person