Digital Marketing Manager (Night Shift)

Role Overview

We are looking for a commercially sharp, technically fluent Digital Marketing Manager who knows what good looks like — and has the scars to prove it. This role sits at the intersection of strategy and execution, owning the full digital marketing mix and leading a team across a fast-moving B2B environment. You have built campaigns from the ground up, navigated shifting algorithms, managed agencies, stretched budgets, led people, and still hit your numbers. You bring a point of view, you back it with data, and you deliver.

If you need to be told what to do next, this isn't the role for you.

Core Responsibilities

Search Engine Optimisation (SEO)

Own the organic search strategy end-to-end. Conduct technical audits, oversee on-page and off-page optimisation, manage keyword strategy, and drive consistent improvements in domain authority and organic traffic. Work with content and development to ensure SEO is built into everything, not bolted on afterwards. Stay ahead of algorithm changes before they become problems.

Pay-Per-Click & Paid Media (PPC)

Plan, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms. Own budget allocation, bidding strategy, audience segmentation, and conversion tracking. Every campaign has a hypothesis; every campaign has a post-mortem. You know your Quality Scores as well as you know your CPL and ROAS.

Email Marketing & Marketing Automation

Design and execute sophisticated email programmes spanning lead nurture, onboarding sequences, re-engagement, and lifecycle campaigns. Build and manage automation workflows in HubSpot, Marketo, or equivalent. Maintain list hygiene, monitor deliverability, and continuously test subject lines, send times, segmentation, and content to improve open rates, click-throughs, and pipeline contribution.

Content Strategy & Production

Develop and execute a content strategy that builds authority, supports SEO, feeds paid campaigns, and moves prospects through the funnel. Oversee production of blog posts, whitepapers, case studies, video scripts, landing pages, and thought leadership pieces — writing, directing, or briefing depending on the asset. You understand that content without distribution is noise.

Video & Multimedia Strategy

Own video as a channel in its own right — short-form content, product demos, explainer videos, and YouTube as a search and awareness platform.

Social Media & Community

Own organic and paid social across LinkedIn, X, and any other platforms relevant to the audience. Build a consistent brand voice, grow engaged followings, and create content that earns attention rather than just buying it. Monitor trends, engage with the community, and use social listening to inform broader marketing and product decisions.

Conversion Rate Optimisation (CRO)

Take responsibility for what happens after the click. Audit landing pages, forms, and user journeys. Run A/B and multivariate tests. Reduce friction. Improve conversion at every stage of the funnel — not just at the top. Work with design and development to implement findings at pace.

Lead Generation & Pipeline Management

Own top-of-funnel lead generation targets with a number, accountability, and full visibility. Define MQL criteria in partnership with sales, manage lead scoring models, and ensure marketing-sourced pipeline is tracked end to end. Treat MQL delivery as a personal commitment, not a shared ambiguity.

Account-Based Marketing (ABM)

Build and execute targeted ABM programmes in close partnership with sales. Own target account selection, develop personalised content and campaigns at account level, and leverage intent data tools such as Bombora or 6sense to identify and act on buying signals before the competition does.

Marketing Analytics & Reporting

Define the metrics that matter and build the infrastructure to track them. Own Google Analytics 4, CRM reporting, and campaign dashboards. Deliver clear, actionable reporting to leadership that connects marketing activity to revenue outcomes. When performance dips, you already know why and what you are doing about it.

Campaign Planning & Management

Lead the planning and execution of integrated campaigns across product launches, seasonal pushes, demand generation initiatives, and ABM programmes. Manage timelines, budgets, briefs, and stakeholder sign-off with the rigour of someone who has seen what happens when these things are treated casually.

Competitive Intelligence

Continuously monitor the competitive landscape — positioning, messaging, channel activity, and product marketing movements. Surface insights that sharpen campaign strategy, inform content angles, and help sales handle objections. Do not consume competitive intelligence passively — generate it actively and put it to work.

Website Management

Take ownership of the company website as a commercial asset. Oversee updates, UX improvements, speed optimisation, and ongoing content management in collaboration with development. Ensure the site reflects the brand, ranks for the right terms, and converts the traffic it earns.

Event Marketing

Own the strategy and ROI tracking for trade shows, sponsored events, webinars, and owned events. Set clear objectives, integrate pre and post-event campaigns, and ensure every event has measurable follow-up. This is not a logistics function — it is a pipeline function.

Reputation & Review Management

Actively manage the company's presence across relevant platforms. Solicit reviews, respond to feedback, and leverage social proof strategically across the funnel.

Customer Marketing & Retention

Take responsibility for customer communications, upsell and cross-sell campaigns, case study development, and reference programme management.

PR & Brand Amplification

Identify and pursue earned media opportunities, industry awards, partnerships, and speaking engagements that raise brand visibility and credibility. Brief and manage PR agencies where engaged, and ensure all external communications are consistent with brand positioning and business objectives.

Agency & Vendor Management

Brief, manage, and hold accountable any external agencies, freelancers, or platforms that form part of the marketing delivery model. Know when external resource adds value and when it does not.

AI & Marketing Technology

Actively leverage AI tools — for content production, audience research, campaign analysis, personalisation, and workflow automation — as a standard part of how you work. Keep the martech stack under regular review, identifying tools that genuinely improve performance and eliminating those that do not.

Budget Ownership

Manage the marketing budget with commercial discipline. Forecast accurately, allocate strategically, track spend in real time, and be able to justify every line with expected or realised return.

Team Leadership & Development

Manage, mentor, and develop a team of in-house and freelance marketing professionals. Set clear objectives, conduct regular performance reviews, and create an environment where people grow, take ownership, and deliver their best work. Your output as a manager is ultimately measured through the output of your team — not just what you deliver individually.

Hiring & Resource Planning

Assess team capability against business requirements and proactively identify gaps. Make hiring recommendations, lead recruitment where required, and onboard new team members with the same rigour you would apply to any other business investment. Manage capacity across concurrent projects and make clear, reasoned prioritisation decisions when demand exceeds resource.

Cross-Functional Leadership

Represent the marketing function confidently in leadership meetings. Align team activity with broader business objectives, advocate for resource where justified, and build strong working relationships with sales, product, and operations.

What You Bring

• Minimum 5 years of hands-on B2B digital marketing experience with verifiable, quantified results — traffic growth percentages, pipeline contribution figures, conversion rate improvements. If you cannot put numbers against your achievements, this conversation ends early.
• Deep working knowledge of SEO, PPC, email marketing, marketing automation, CRO, and paid social — not as a generalist overview, but as someone who has spent real time in each discipline
• Proven experience managing, mentoring, and developing a marketing team
• Proficiency across the core stack: Google Ads, Google Analytics 4, LinkedIn Campaign Manager, HubSpot or Marketo, SEMrush or Ahrefs, and CRM platforms including Salesforce
• Demonstrated ability to build and manage a content calendar, campaign pipeline, and martech roadmap simultaneously without letting any of the three slip
• Evidence of having grown a channel from scratch — whether that is SEO from zero domain authority, a paid programme from a standing start, or an email list built without buying a database
• Experience presenting marketing performance and strategy to C-suite or senior leadership — not just producing reports, but owning the narrative and defending recommendations under scrutiny
• Strong commercial instincts — you think about pipeline, not just impressions
• Excellent written communication skills; you can write a compelling email sequence and a board-level performance summary with equal confidence
• A working AI toolkit and the intellectual curiosity to keep evolving it
• Bachelor's degree in Marketing, Business, Communications, or a related discipline — or an equivalent body of work that makes the degree irrelevant

Job Type: Full-time

Pay: Rs180,000.00 - Rs190,000.00 per month

Application Question(s):

• Have you owned the end-to-end SEO strategy for a website, including technical audits, keyword strategy, and link building?
• Have you directly managed paid media budgets across platforms such as Google Ads, Microsoft Ads, or LinkedIn Ads?
• Are you proficient in marketing automation platforms such as HubSpot or Marketo, including building workflows and lead scoring models?
• Have you led A/B or multivariate testing initiatives to improve conversion rates on landing pages or websites?
• Have you been accountable for delivering MQL or pipeline targets tied to revenue?
• Do you have hands-on experience with Google Analytics 4 and CRM reporting to track marketing performance to revenue?
• Have you managed and forecasted a six-figure (or higher) annual marketing budget?
• Have you directly managed and developed a marketing team (in-house or freelance)?
• Please share your current package.
• Please share your expected package.
• How soon can you join?

Work Location: In person