Digital Marketing Manager (Performance Manager)

About the Role

We are seeking an experienced and results-driven Digital Marketing Manager / Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for strategising, executing, and optimising multi-channel campaigns to drive lead generation, engagement, and brand growth.

Key Responsibilities

- Lead Generation & Performance Marketing

• Plan, execute, and monitor lead generation campaigns across Google, Meta, Instagram, and other platforms.
• Ensure daily lead targets are met within the specified budget.
• Provide daily spend analysis reports and weekly campaign ROI reports.

- Campaign Management & Optimisation

• Manage and optimise Google Ads, including YouTube video campaigns.
• Promote YouTube videos through Google Ads and Meta platforms.
• Regularly update, monitor, and optimise campaigns for improved reach and conversions.
• Add and manage funds for Meta & Google Ads campaigns.

- Analytics & Reporting

• Use GA4 for detailed campaign analysis and performance tracking.
• Conduct competitor audits and submit monthly performance reports.
• Submit leads and IVR reports periodically.

- SEO & Content Management

• Oversee SEO strategies to enhance website visibility and ranking.
• Manage website backend submissions and regular updates.
• Ensure postings on all platforms (Meta, Google, YouTube, etc.) are consistent and engaging.
• Create and manage daily posting link templates.

- Creative & Engagement

• Collaborate with the creative team to develop engaging ad creatives and videos.
• Manage WhatsApp broadcasting for marketing communication and lead nurturing.
• Drive audience engagement through innovative digital campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. Master’s preferred.
• Minimum 5+ years of proven experience in digital marketing and performance campaign management.
• Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and Instagram Ads.
• Proficiency in GA4, SEO practices, GMB performance analysis, and digital reporting tools.
• Demonstrated ability to handle budgets, optimise campaigns, and deliver measurable results.
• Excellent analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Ability to commute/relocate:

• Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is the largest monthly budget you’ve directly managed across Google & Meta Ads?
• Can you share a campaign where you successfully achieved or exceeded daily/weekly lead targets within a fixed budget? What was your CPL (Cost per Lead)?
• Have you personally managed YouTube Ads campaigns (both video and display)? If yes, what were the results?
• Are you proficient in GA4 and Google Tag Manager for campaign tracking? Can you explain how you measure conversions using GA4?
• What metrics do you monitor daily to ensure a campaign is on track, and how do you present ROI in weekly reports?
• Have you conducted competitor audits before? How did you use the findings to improve campaigns?
• Have you used WhatsApp broadcasting or similar direct engagement tools for lead nurturing? How effective was it?
• Are you comfortable being measured on strict KPIs such as CPL, CAC, ROAS, and daily lead targets?
• What is your notice period, and are you open to working full-time from Cochin?

Experience:

• Digital Marketing: 5 years (Required)

Work Location: In person