Digital Marketing Officer

Job Title: Digital Marketing Officer

Job Summary:

The Digital Marketing Officer is a performance-led digital marketer responsible for improving company, Doha's digital experience, strengthening organic and paid channels, and driving high-quality lead generation across Qatar and the GCC.

This role combines hands-on media buying, website and landing page optimization, SEO and AI-search visibility, social listening, and data-led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.

Key Responsibilities

Digital strategy, performance marketing & media buying

• Develop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectives
• Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, display, retargeting, and other relevant platforms
• Manage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reach
• Lead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performance
• Work with external agencies and partners to ensure strong execution, accountability, reporting, and optimization
• Identify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCC
• Translate company, Doha's brand positioning into digital campaign briefs, landing page messaging, and audience journeys
• Support high-impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiatives.

Organic social strategy, social listening & digital channel growth

• Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth
• Manage and grow company, Doha's presence across priority platforms, especially LinkedIn and Instagram, while adapting to the audience and objective
• Build channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teams
• Monitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunities
• Track platform performance and continuously optimize content themes, timing, formats, and calls to action
• Recommend executive visibility, thought leadership, and community amplification opportunities across digital channels.

Website strategy, SEO & digital experience optimization

• Own day-to-day website and landing page optimization, including structure, content updates, conversion paths, forms, and user journeys
• Manage the CMS and coordinate technical updates, integrations, and enhancements with internal teams and the main campus
• Improve website performance, mobile experience, UX, and CRO to increase inquiry and lead generation
• Apply technical SEO, on-page SEO, content structuring, and internal linking best practices while exploring GEO
• Strengthen search visibility across traditional search and AI-driven discovery through authoritative, well-structured digital content and pages
• Monitor website performance using tools such as GA4, Search Console, and behavior or heatmapping tools, and turn insights into actions.

Analytics, attribution, marketing intelligence, and CRM (Salesforce)

• Support marketing use of Salesforce or similar CRM platforms for lead capture, tracking, segmentation, campaign attribution, and reporting
• Maintain UTM discipline, campaign tagging, dashboard hygiene, and reporting consistency across digital channels
• Build weekly and monthly performance reports covering paid, organic, website, and funnel performance, with clear insights and actions
• Track lead quality, source performance, conversion, and campaign ROI, and make optimization recommendations
• Support automation, lead nurturing, and audience segmentation in partnership with Salesforce and marketing automation specialists
• Contribute to budgeting, forecasting, KPI tracking, and marketing performance reviews

Collaboration & stakeholder management

• Work closely with internal teams, including sales, community engagement, events, admissions, delivery, and communications, to align digital activity with business priorities
• Act as a key digital advisor within the organization, bringing data, insight, and optimization recommendations into decision-making
• Brief designers, writers, agencies, and vendors to ensure digital assets are on brand, fit for channel, and performance led.

Minimum Requirements

Education and experience

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, Computer Science, or a related field. A master's degree is an advantage
• Minimum 8+ years of experience in digital marketing, with a strong focus on performance marketing, media buying, and lead generation
• Strong hands-on experience managing paid campaigns across LinkedIn, Google, Meta, and other relevant platforms
• Proven experience improving website performance, landing pages, CRO, and digital user journeys
• Strong experience with SEO, SEM, analytics, campaign reporting, and digital optimization
• Experience with CRM platforms such as Salesforce and with campaign attribution, lead tracking, segmentation, and dashboards
• Experience managing external agencies and holding partners accountable against clear KPIs

Skills and competencies

• Strong analytical mindset with the ability to translate data into clear recommendations and stories
• Advanced knowledge of GA4, campaign reporting, dashboarding tools such as Looker Studio, and performance tracking
• Strong expertise in SEO, GEO, SEM, CRO, paid media optimization, audience targeting, and retargeting
• Good understanding of website technologies, CMS environments, HTML, CSS, and basic JavaScript
• Strong understanding of social listening, competitor tracking, audience insight generation, and organic and paid channel integration
• Familiarity with AI-enabled marketing tools, AI-search visibility, and content discoverability best practices
• Ability to translate brand positioning into digital campaigns, landing pages, and conversion journeys
• Excellent written and verbal communication skills in English. Arabic is a plus
• High attention to detail, strong ownership, and strong stakeholder management skills
• Graphic design capability, or experience briefing designers effectively, is a strong plus

Ways of working

• Highly organized with strong project management and multitasking abilities
• Data-driven, structured, and methodical approach to problem-solving
• Proactive and results-oriented mindset with a focus on continuous improvement
• Ability to work collaboratively across teams and with external partners
• Adaptable and comfortable working in a fast-paced, dynamic environment
• Demonstrates ownership, accountability, and initiative
• Willingness to work flexible hours, including evenings and weekends when required

Job Type: Permanent

Work Location: In person