Digital Marketing & Social Media

About the role

We are seeking a driven and organized Marketing Executive to support student admissions and manage marketing operations. The role primarily involves coordinating digital marketing activities with external agencies, monitoring lead flow, and planning & executing college seminars across Maharashtra.

This is an execution + coordination role focused on lead generation, seminar outreach, and admissions support.

Responsibilities

1. Digital Marketing, Social Media & Content Creation

• Coordinate with SEO & Meta Ads vendors to align campaigns with institute goals and monitor performance.
• Manage daily social media presence across LinkedIn, Instagram, Facebook, YouTube, WhatsApp, Alumni Platform, and Google Business.
• Create engaging content (shooting videos, student interviews, classroom clips, reels, basic editing, captions, etc.).
• Maintain a content calendar and coordinate with designers/vendors for creatives, brochures, and posts.
• Respond promptly to enquiries, messages, comments, reviews, and community questions.
• Maintain a consistent, professional brand tone and ensure strong student engagement and online reputation.

2. College Outreach & Seminar Execution

• Plan, schedule, and execute seminars at engineering and diploma colleges across Maharashtra.
• Accompany trainers who will deliver presentations to students and represent SIT professionally.
• Build and maintain strong relationships with placement cells and college management.
• Create a structured pipeline of college tie-ups and regular seminar visits.

4. Alumni Association Coordination

• Ensure all enrolled students are registered on the SITIANS Alumni Platform.
• Plan and coordinate Alumni engagement events from time to time.
• Arrange guest lectures, workshops, and industry interaction sessions for alumni.
• Post regular updates, news, and relevant content on the Alumni Portal to keep the community active and engaged.

Location & Commitments

• Working Hours – Monday to Saturday (8am to 4:30pm) OR (10am to 6:30pm)
• Candidate requirements

Experience

• 2–5 years of experience in marketing, preferably in the education/training or service industry.

• Experience in social media management and coordinating with digital marketing agencies.

Skills

• Strong communication and presentation skills for college visits and student interactions.

• Good organizational and planning skills to manage seminar schedules and events. Professional, confident, and student-friendly personality.

• Result-driven with ability to meet enrollment and outreach targets.

• Willingness to travel across Maharashtra for seminars (travel expenses will be covered).

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person