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Digital Marketing & Social Media Executive
The Digital Marketing & SEO Executive role will typically involve a great deal of digital and online marketing work, to ensure a positive presence online. As such, the Marketing Executive may need to look at analytics and come up with appropriate courses of action. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.
Responsibilities:
Responsibilities:
- Preparing and delivering marketing plans within key objectives.
- Develop and execute effective local SEO strategies including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
- Working with in-house designers to produce materials of visual impact and within brand guidelines to be posted on the company social media pages.
- Research backlink opportunities including anchor text, keywords, and pages to link to.
- Update blogs & newsletters on the company website when necessary.
- Designing the Brand Guidelines, Company website, Product Videos, Marketing collaterals, promotions, campaigns etc. with help from agencies and vendors.
- Involving key stakeholders for product at each stage of campaign, and reporting results once completed.
- Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more.
- Generating reports for digital marketing campaigns using data-based analytics tools and presenting this data in an easy-to-understand format.
- Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
- Monitoring competitor activity and generating leads for products and services.
- Stay up to date with industry trends, algorithm updates, and emerging SEO techniques, and proactively recommend new strategies and tactics to improve performance.
- Use of company ERP Systems for Marketing and Social media tools.
- Respond to all reviews on the social media pages.
- Develop lead generation program with successful execution and share the generated opportunities with the sales team.
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