Digital Marketing (Social Media Specialist)

About Pinnacle Technologies

Pinnacle Technologies is a dynamic and innovative tech company delivering cutting-edge software and digital solutions. We believe in creativity, collaboration, and the power of technology to transform businesses.

We are looking for a Creative & Social Media Specialist to join our growing marketing team. This person will play a key role in driving brand awareness, managing online presence, and executing creative digital campaigns across multiple platforms.

Key Responsibilities

• Plan and execute digital marketing strategies to boost brand visibility and engagement.
• Manage and grow the company’s social media presence (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Create engaging content — posts, reels, videos, stories, and campaigns — tailored to target audiences.
• Develop and optimize SEO strategies to improve website traffic and search rankings.
• Coordinate with the design team to produce high-quality graphics, creatives, and promotional materials.
• Analyse digital marketing metrics and prepare performance reports.
• Stay updated with current digital marketing trends, social media algorithms, and new marketing tools.
• Assist in running paid ad campaigns (Google Ads, Meta Ads, etc.) when required.
• Collaborate with internal teams to align marketing campaigns with company goals and project launches.

Qualifications & Skills

• Bachelor’s degree in marketing, Mass Communication, Digital Media, or a related field.
• 3–5 years of hands-on experience in digital marketing or social media management.
• Strong understanding of Instagram marketing, SEO techniques, and content creation.
• Proficiency with marketing and design tools (Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, etc.).
• Excellent creative thinking, communication, and storytelling skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications

• Experience with performance marketing, Google Ads, and influencer collaboration.
• Basic video editing and graphic design skills.
• Knowledge of email marketing tools and automation platforms.

How to Apply:
Please submit your resume, portfolio (if available), and social media handles you’ve managed to hr@pinnacletechnologies.in with the subject line “Application – Digital Marketing Social Media Specialist.”

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person