Digital Marketing Specialist (12k fixed)

Job Title: Digital Marketing Associate – D2C (Cherry Merry)

Location: Bangalore / Remote
Experience: 1–3 Years (Freshers with strong portfolio can apply)
Employment Type: Full-Time / Part-Time

About Cherry Merry

Cherry Merry is a fast-growing D2C wellness and lifestyle brand offering healthy, easy-to-use, homely products like superfood powders, laddoos, herbal blends, and functional mixes. We are building a strong digital presence and are looking for a creative, data-driven Digital Marketing Associate to help scale our online visibility and sales.

Roles & Responsibilities

• Plan and execute digital marketing campaigns across Instagram, Facebook, Google & WhatsApp
• Manage social media pages, create content calendars, and post regularly
• Design basic creatives/videos using Canva / CapCut / Adobe tools
• Run and optimise paid ads (Meta & Google)
• Improve website traffic, SEO, and product visibility
• Handle influencer collaborations and affiliate marketing
• Track campaign performance using analytics tools
• Generate leads and drive conversion to sales
• Manage email / WhatsApp marketing & retargeting campaigns
• Identify trends and suggest new marketing strategies
• Support product launches and brand campaigns

Required Skills

• Strong understanding of social media & digital trends
• Hands-on experience with Instagram, Meta & Google ads
• Basic SEO & content marketing knowledge
• Proficiency in Canva / CapCut / Photoshop (good to have)
• Experience in D2C, FMCG, Wellness, or Startups is a plus
• Analytical mindset & good communication skills
• Ability to multitask and meet deadlines

Why Join Cherry Merry

• Work with a growing wellness & lifestyle brand
• Competitive salary + performance incentives
• Creative freedom and leadership exposure
• Learning & fast growth opportunities
• Opportunity to build a brand from scratch

Key Success Metrics (KPIs)

• Increase in followers & engagement
• Website traffic & conversions
• ROAS (Return on Ad Spend)
• Lead generation & sales growth
• Content performance & reach

Job Type: Full-time

Pay: ₹10,026.01 - ₹40,619.13 per month

Work Location: Remote