Digital Marketing Specialist

We are seeking a highly motivated and results-driven Digital Marketing Specialist with expertise in SEO optimization to join our growing team in the UAE. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive online traffic, improve brand visibility, and generate leads across various digital platforms – with a strong focus on SEO tailored to the UAE market.

• Develop and execute digital marketing campaigns across channels (SEO, SEM, social media, email, content marketing).
• Perform in-depth keyword research and SEO audits to identify growth opportunities.
• Optimize website content, landing pages, and blog posts for on-page SEO performance.
• Monitor and improve technical SEO elements (site speed, mobile-friendliness, indexability).
• Build high-quality backlinks through white-hat link-building strategies.
• Manage and optimize paid ad campaigns (Google Ads, Meta Ads) for conversions and ROI.
• Track, analyze, and report digital marketing KPIs using tools like Google Analytics, Search Console, SEMrush, etc.
• Collaborate with content creators and developers to ensure alignment with SEO and brand guidelines.
• Stay updated on UAE-specific SEO trends, Google algorithm changes, and competitors’ digital strategies.
• Manage the company’s presence on local online directories and business listings (e.g., Google My Business, UAE directories).
• Requirement:
• Any bachelor’s degree.
• 3+ years of hands-on experience in digital marketing with a strong SEO focus.
• Proven experience in optimizing websites for UAE/GCC markets (Arabic SEO is a plus).
• Strong understanding of Google ranking factors and SEO best practices.
• Experience with digital tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.).
• Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, etc.).
• Ability to run and optimize PPC campaigns (Google Ads, social media ads).
• Excellent written and verbal communication skills in English （Arabic is a plus）.
• Strong analytical skills and attention to detail. Submit your updated CV

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• what is your official Notice period

Location:

• Dubai (Required)