Digital Marketing Specialist

Location: Riyadh

Position Title: Digital Marketing Specialist

About Us:

We are a dynamic contracting company specializing in construction. We are seeking a motivated and creative Social Media & Digital Marketing Manager to manage and enhance our online presence across multiple platforms, drive engagement, and ensure that our digital marketing efforts align with our business objectives.

Key Responsibilities:

• Social Media Management:
• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage and update social media accounts (Instagram, LinkedIn, etc.), creating and scheduling posts, stories, and ads.
• Respond to followers’ comments, questions, and direct messages in a timely manner.
• Monitor industry trends to optimize content and strategies.
• Google Ads & SEO/SEM:
• Plan, execute, and manage Google Ads campaigns to generate leads and drive traffic.
• Optimize ad performance and allocate budgets efficiently.
• Use SEO strategies to improve the website’s ranking on search engines.
• Content Creation:
• Collaborate with internal teams and designers to develop engaging visual and written content for all platforms.
• Ensure all content aligns with the company’s brand voice and standards.
• Analytics and Reporting:
• Track, analyze, and report on social media, website, and advertising performance.
• Use data insights to continuously improve campaigns and strategies.
• Provide monthly reports on key metrics such as engagement, traffic, and ROI.

Qualifications:

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
• Expertise in social media platforms (Instagram, LinkedIn, etc.) and their advertising tools.
• Solid knowledge of Google Ads, SEO/SEM strategies, and web analytics tools (e.g., Google Analytics).
• Experience with content creation and graphic design collaboration.
• Strong communication, organizational, and multitasking skills.
• Proficiency in marketing tools (Hootsuite, Canva, etc.) and CMS platforms like WordPress is a plus.

What We Offer:

• Competitive salary based on experience.
• Opportunities for growth and professional development.
• A collaborative and innovative work environment.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their experience and qualifications to BD@tools-icon.com by 15th October 2024.

Job Type: Full-time