Digital Marketing Specialist

Job Title: Digital Marketing SpecialistOverview

We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate will have a strong understanding of digital channels, analytics, and strategies to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display, content, affiliate, etc.).
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other PPC campaigns for ROI.
• Conduct keyword research and oversee SEO strategies to improve organic rankings and traffic.
• Create and manage engaging content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube).
• Track and analyze campaign performance using Google Analytics and other tools, providing regular reports and actionable insights.
• Manage and grow email marketing campaigns, including automation and A/B testing.
• Collaborate with design, content, and sales teams to align marketing efforts with company goals.
• Stay updated with digital marketing trends, tools, and best practices.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience (2–5 years) in digital marketing or a related role.
• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media advertising.
• Proficiency in content marketing, email automation platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong copywriting and communication skills.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Familiarity with CMS platforms (WordPress, Shopify, etc.) and basic HTML/CSS is a plus.

Preferred Qualifications

• Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.
• Experience in B2B/B2C marketing campaigns.
• Knowledge of graphic design tools (Canva, Adobe Creative Suite).
• Experience with marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.).

What We Offer

• Competitive salary + performance incentives.
• Opportunity to work in a fast-paced, innovative environment.
• Career growth and professional development opportunities.
• Flexible working arrangements (remote/hybrid options).

Job Types: Full-time, Part-time, Permanent, Fresher, Internship, Freelance
Contract length: 6 months

Pay: ₹10,619.00 - ₹47,117.15 per month

Expected hours: 100 per week

Work Location: In person