Digital Marketing Specialist

Key Responsibilities:

• Digital Campaign Management
• Plan, execute, and monitor online marketing campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Optimize campaigns to maximize ROI and brand visibility.
• SEO & Website Management
• Conduct keyword research, optimize website content, and improve organic search rankings.
• Monitor website traffic and user engagement through analytics tools.
• Social Media Marketing
• Manage social media accounts, create engaging content, and schedule posts.
• Track performance and increase audience reach & engagement.
• Content & Email Marketing
• Assist in creating blogs, newsletters, and promotional email campaigns.
• Develop marketing content aligned with brand voice and objectives.
• Analytics & Reporting
• Use tools like Google Analytics, Search Console, and social media insights to analyze performance.
• Prepare monthly reports and suggest improvements based on data.
• Market & Competitor Research
• Stay updated with digital marketing trends, tools, and competitor activities.
• Suggest innovative ideas for brand promotion.

Key Skills & Competencies:

• Strong knowledge of SEO, SEM, and social media platforms.
• Hands-on experience with Google Ads, Facebook Ads Manager, and email marketing tools.
• Good understanding of Google Analytics and other digital marketing tools.
• Excellent written and verbal communication skills.
• Creative thinking with attention to detail.
• Ability to manage multiple projects and meet deadlines.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in digital marketing (freshers with strong knowledge can also apply).
• Certification in Digital Marketing (preferred).

Job Type: Full-time

Pay: Up to ₹35,000.00 per month