Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online traffic, enhancing brand awareness, and maximizing conversion rates. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns across various digital platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic.

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• Manage social media marketing efforts, including content creation and scheduling across platforms such as Facebook, Instagram, and LinkedIn.
• Create engaging content for blogs, websites, and email marketing campaigns to attract and retain customers.
• Analyze campaign performance using Google Analytics and other analytics tools to make data-driven decisions.
• Oversee paid advertising campaigns on Google Ads and Facebook Advertising to maximize ROI.
• Collaborate with the design team to create visually appealing graphics using Adobe Creative Suite and Adobe Photoshop.
• Utilize WordPress for website management, ensuring content is up-to-date and optimized for user experience.
• Implement conversion optimization techniques to improve landing page performance and lead generation.
• Stay updated on industry trends in digital marketing, e-commerce, SEM, and performance marketing.

Skills

• Strong understanding of social media marketing strategies and social media management.
• Experience with Google Ads, Google AdWords, Google Analytics, and email marketing platforms.
• Familiarity with HTML, CSS, JavaScript, SQL for basic web development tasks.
• Excellent copywriting skills for creating compelling content that drives engagement.
• Knowledge of B2B marketing principles and e-commerce best practices.
• Ability to use content management systems effectively for website updates.
• Strong analytical skills with the ability to interpret data to inform marketing decisions.
• Creative graphic design skills using Adobe Photoshop and Adobe Creative Suite. Join our team as a Digital Marketer where your expertise will help shape our online presence and drive business growth!

Job Type: Full-time

Pay: Rs48,194.43 - Rs58,040.60 per year

Work Location: In person