Digital Marketing Specialist

We are looking for a full-stack digital marketer who can handle the complete online marketing strategy for our news channel (medical + engineering focus) and our advertising agency’s content. This role demands someone who can plan, execute, and optimize campaigns across multiple platforms while building our audience on social media, YouTube, WhatsApp, and the website.

Responsibilities:

• Plan & run Meta Ads (Facebook + Instagram) and Google Ads for audience growth and lead generation
• Manage Instagram marketing, content boosting, and engagement campaigns
• Grow and promote our WhatsApp news channel through targeted marketing strategies
• Handle YouTube SEO and marketing for upcoming news videos & live streams
• Implement email marketing campaigns and subscriber funnels
• Improve website SEO for higher organic visibility
• Monitor analytics and optimize campaigns for maximum ROI
• Coordinate with the content, anchor, and design teams for cohesive campaigns

Requirements:

• Proven experience in digital marketing across multiple platforms
• Expertise in Meta Ads, Google Ads, SEO, and social media growth
• Knowledge of YouTube SEO and channel growth strategies
• Skills in email and WhatsApp marketing
• Understanding of audience targeting for educational/news content
• Ability to work in a fast-paced, daily content environment
• Strong analytical skills for campaign performance tracking

Bonus Skills:

• Video ad optimization for Reels, Shorts, and YouTube ads
• Familiarity with newsroom or education-related marketing

What We Offer:

• Opportunity to lead digital growth for two growing brands
• A creative and energetic work environment

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person