Digital Marketing Specialist

Are you a creative thinker who dreams in ROIs, SEO and Viral Campaigns lives and breathes SEO, PPC, and everything in between? Do you obsess over open rates, thrive on data, and know how to turn followers into fanatics? If you’re a lead-generating, campaign-launching, trend-hunting, data-loving digital warrior we want you on our team, keep reading this might be your next big move.

At Boutiqaat, we don’t just sell beauty we create experiences. And we’re on the hunt for a Digital Marketing Specialist who’s ready to bring our brand vision to life, one click, tap, and scroll at a time.

What You’ll Be Doing:

As our Digital Marketing Specialist, you’ll play a key role in executing innovative and results-driven campaigns that boost awareness, drive revenue, and make our brands shine online. Reporting to the Group Digital Marketing Manager, you’ll:

• Launch and optimize social, search, and email campaigns Plan, execute, and optimize multi-channel digital campaigns (Google, Meta, LinkedIn, TikTok) for Boutiqaat and sister brands
• Possess Upload paid media SEO / SEM, email marketing and social growth and boost posts across Instagram, TikTok, Snapchat, and more — all with razor-sharp targeting
• Track performance, analyze data, and refine strategies to keep campaigns lean and impactful
• Work closely with creatives to bring bold, scroll-stopping ideas to life
• Monitor budgets, measure ROI, and report on campaign success
• Stay ahead of digital trends and propose new ways to build awareness and spark engagement Stay ahead of digital trends and algorithm changes like a marketing ninja
• Collaborate cross-functionally with operations, branding, and communications teams
• Participating in brainstorms, bring fresh ideas to the table, and help turn ideas into action.

What You Bring to the Table:

• A bachelor’s degree in marketing, Business, or a related field
• 2–4 years of proven experience in digital marketing
• Success stories of real-world campaigns that drove traffic and conversions
• Hands-on experience with Google Analytics, Google Ads, and social platforms
• A solid grip on SEO/SEM, content management, and digital campaign optimization
• Exceptional communication skills — written, visual, and verbal
• A proactive, organized, creative thinker who thrives in fast-paced environments
• Bonus points for experience in beauty, fashion, or e-commerce industries
• Platforms & Tools You’ll Work With:
• Instagram, TikTok, Snapchat, Facebook, Twitter
• Google Ads, Google Analytics
• Email marketing platforms (Mailchimp, HubSpot, etc.)
• Microsoft Office Suite
• CMS tools and social reporting dashboards

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!