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Digital Marketing Specialist

Pensacola, United States

We are looking for a Digital Marketing Coordinator to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will have a passion for all things homebuilding and marketing. We require a great attitude, a strong work ethic, and a willingness to learn. Further, this team member will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

Website maintenance:
- Manage daily updates of internet to ensure accurate and complete content for quick move-in homes, plans, communities, and other pages.
- Apply SEO best practices (keyword, image optimization, etc.)
- Launch optimized online adverts through Google AdWords to increase company and brand awareness
- Acquire insight into online marketing trends and keep strategies up-to-date
Content/Copy Creation & Distribution
- Design and manage e-blasts and direct mail to prospective clients, realtors, and our team.
Social Media:
- Plan content and monitor the ongoing company presence on social media (Instagram, Facebook, LinkedIn, etc.)
Measurement & Reporting:
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Produce monthly sales and marketing reports (including conversion statistics, traffic, hits, source, etc.)
Research:
- Continually research new sources for online advertising to increase the quantity and quality of leads
- Research what other homebuilders/Brokerages are doing so we remain competitive.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Provide and implement creative ideas for content marketing and user experience

Requirements

Great attitude, strong work ethic, and willingness to learn
Experience in Digital Marketing or homebuilder/Real Estate sales & marketing
Experience with business-to-consumer social media, paid advertising, and SEO/SEM
Knowledge of web analytics tools (e.g. Google Analytics, WebTrends, etc.)
Exceptional creative content writing and verbal communication skills

Preferences

Adobe Creative Cloud (PremierPro, Illustrator, Photoshop, LightRoom, and InDesign)
CRM management experience
Secondary Education (BSc/BA, Associates) in marketing or relevant field

Why Adams Homes

Here at Adams Homes, we like to create win-win situations for our employees, craftsmen, and our clients. We like to keep things simple and our success is based upon the design, quality, and affordability of our homes. We recognize that people are truly what makes the difference and you’re only as good as the people with whom you surround yourself. Accredited by the BBB, Adams Homes is a leading new home builder with over 30 years of success. We’ve built more than 50,000 homes across the Southeast since 1991 with one goal - “VALUE, Simplified”. Fast track your way to a highly lucrative career. Adams Homes offers a proven training program plus a straightforward process for home buyers with easy purchase terms and top-quality homes built at an amazing price. You’ll be proud to say you work at Adams Homes. We work hard and have a lot of fun together. If you feel like you deserve better, it’s because you DO. Now is the time to start a career you LOVE.

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