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Marketing Associate - Video & PPC

Pensacola, United States

Grow with the Adams Homes team!

We're looking for someone who is self-motivated, organized, and detail-oriented to join our marketing team. If you have a good attitude, strong work ethic, and are looking to expand your career in content/video creation & PPC, we'd love to hear from you!

Responsibilities:

Video Creation
- Filming and Editing: Film video content both on set and on location (limited). After recording, you’ll edit footage, add computer graphics, closed captioning, and special effects to create engaging videos.
- Equipment Setup: Set up and take down cameras, microphones, lighting, props, and other equipment required for video shoots.
- Background Footage: Prepare background film (also known as “B-rolls”) to enhance storytelling.
- Collaboration: Work closely with team to plan video shoots and ensure alignment with project goals.
- Quality Control: Ensure high-quality video production & end-product.
PPC
- Campaign Management: Plan, execute, and monitor video campaigns.
- Ad Creation: Develop compelling video ads and creative assets.
- Performance Analysis: Analyze campaign performance, adjust bids, and optimize ad placements.
- A/B Testing: Continuously test ad variations to improve click-through rates and conversion rates.
- Reporting: Provide regular performance reports and insights.

Preferred Attributes:

Experience: Previous experience in videography, video editing, and post-production.
Technical Skills: Proficiency in video editing software (e.g., Adobe Premiere Pro) and familiarity with camera equipment.
Creativity: Ability to think creatively and translate ideas into visually appealing content.
Attention to Detail: Strong eye for detail and commitment to delivering polished videos.
Communication: Excellent written and verbal communication skills.
Adaptability: Comfortable working in a fast-paced environment and open to learning new techniques.
Great attitude, strong work ethic, and a willingness to learn.

Other considerations:

Real estate marketing or similar experience preferred
Certifications: Google Ads or other relevant certifications are a plus.
Digital Marketing Knowledge: Familiarity with SEO, SEM, and other digital marketing channels.

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