Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
• Conduct SEO audits, keyword research, and on-page/off-page optimization to improve search rankings and website traffic.
• Develop and implement effective lead generation strategies to support sales pipelines.
• Create, edit, and optimize video content for campaigns, social media, and promotional purposes.
• Manage email marketing campaigns including content creation, automation, and performance tracking.
• Monitor, analyze, and report on campaign performance across digital platforms to ensure ROI-driven results.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of SEO, SEM, PPC, and performance marketing.
• Experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital platforms.
• Proficiency in video editing tools (Adobe Premiere Pro, Final Cut Pro, or similar).
• Hands-on experience with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.).
• Analytical mindset with the ability to interpret data and generate insights.
• Excellent communication and content creation skills.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Experience:

• Performance marketing: 2 years (Required)
• SEO: 2 years (Required)
• Email marketing: 2 years (Required)
• Video editing: 1 year (Required)

Location:

• Pune, Maharashtra (Required)

Work Location: In person