Digital Marketing Specialist

Key Responsibilities:

• Social Media:
• Develop and execute strategy across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Create, schedule, and publish daily engaging content (text, image, video).
• Manage community engagement (respond to comments, messages).
• Monitor trends and analytics to grow audience and engagement.
• Content Creation:
• Write compelling copy for social posts, blogs, and emails.
• Design high-quality visual assets (graphics, short videos, GIFs).
• Maintain consistent brand voice and aesthetic.
• Ad Management:
• Design and create effective ad creatives for social and search ads (Meta, Google).
• Build, launch, and monitor paid advertising campaigns.
• Conduct A/B tests to optimize ad performance and ROI.
• Analytics:
• Track, analyze, and report on campaign performance (engagement, conversions, ROAS).
• Use data (Google Analytics, Meta Insights) to make improvement recommendations.

Job Type: Full-time

Pay: AED500.00 - AED1,500.00 per month

Expected Start Date: 01/10/2025