Digital Marketing Specialist

We are seeking a creative and results-driven Digital Marketing Specialist to manage and enhance the university’s online presence. The ideal candidate will have hands-on experience in digital campaign management, social media, SEO, and content creation, with the ability to engage diverse audiences and support student recruitment goals.

Job Title: Digital Marketing Specialist
Location: Ras Al Khaimah
Experience Required: Minimum 2 years

Key Responsibilities

• Digital Campaign Planning & Execution
• Plan, execute, and monitor online marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn).
• Promote university programs, initiatives, and events through targeted campaigns.
• Website Design, Maintenance & Updates
• Manage and update the university website with timely and accurate content.
• Collaborate with designers and IT to enhance user experience, navigation, and mobile responsiveness.
• Search Engine Optimization (SEO)
• Implement on-page and off-page SEO strategies to boost website rankings.
• Conduct keyword research, optimize content, and perform regular SEO audits.
• Social Media Management
• Manage daily operations of social media accounts (Facebook, Instagram, LinkedIn, YouTube).
• Create engaging posts, schedule content, monitor analytics, and drive audience engagement.
• Content Creation & Graphic Coordination
• Develop high-quality digital content including banners, videos, posts, and newsletters.
• Ensure visuals align with the university’s brand guidelines.
• Email Marketing & Automation
• Create and manage targeted email campaigns using automation tools.
• Track and improve campaign performance to maximize engagement and conversions.
• Lead Generation & CRM Support
• Design lead-generation campaigns and integrate responses into CRM systems.
• Coordinate with Admissions for timely prospect follow-ups.
• Analytics & Performance Reporting
• Use Google Analytics, Meta Insights, and LinkedIn Analytics to measure campaign effectiveness.
• Provide detailed performance reports and actionable insights.
• Online Event Promotion
• Promote webinars, open houses, and events across digital platforms.
• Provide live coverage and post-event content for enhanced engagement.
• Reputation & Community Management
• Monitor and manage online reviews, comments, and messages.
• Respond promptly to inquiries while maintaining the university’s reputation.
• Collaboration with Internal Teams
• Partner with Admissions, Academics, IT, and HR for integrated marketing efforts.
• Support departments with digital promotion and communication needs.
• Media & Partner Coordination
• Liaise with media outlets, influencers, and education platforms for PR and advertising.
• Manage deliverables for external partnerships and paid promotions.
• Trend Analysis & Continuous Improvement
• Stay updated on digital marketing tools, trends, and best practices in higher education.
• Recommend and implement new strategies to enhance digital visibility and recruitment outcomes.

Qualifications & Skills

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Minimum 2 years of experience in digital marketing.
• Proficiency in Google Ads, Meta Ads Manager, SEO tools, and CRM platforms.
• Strong skills in social media management, content creation, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to work collaboratively across departments.

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Ability to commute/relocate:

• Ras al-Khaimah: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• We must fill this position urgently. Can you start immediately?

Experience:

• digital marketing: 2 years (Required)
• Google Ads / Meta Ads campaign management: 2 years (Required)
• lead-generation campaign: 2 years (Required)