Digital Marketing Specialist

We are looking for a skilled and results-driven Digital Marketing Specialist with experience in running Email/WhatsApp Marketing, Meta Ads, Google Ads, & Youtube MArketing. The ideal candidate must have prior experience working with schools or digital marketing agencies, with a clear understanding of audience targeting, lead generation, and ad optimization.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, YouTube) for lead generation.
• Run paid campaigns on Facebook, Instagram, and LinkedIn with targeted audience strategies.
• Monitor and optimize ad performance to achieve maximum ROI.
• Analyze campaign metrics using Google Analytics, Facebook Ads Manager, etc.
• Create performance reports and share insights with the leadership team.
• Coordinate with creative and content teams for ad copies and visuals.
• Stay updated with digital trends and suggest new tools/strategies.

Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Digital Media, or related field.
• Experience: Minimum 2 years in a digital agency or school marketing team.

Mandatory Skills:

• Google Ads Campaigns (Search, Display, Video)
• Social Media Ads (Meta/Facebook, Instagram, LinkedIn, WhatsApp, Youtube)
• Lead generation & audience targeting
• Google Analytics, Facebook Ads Manager
• Excellent communication and reporting skills.
• Ability to work independently and meet performance goals.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person