Digital Marketing Specialist

Job Location: Surat, Gujarat

Experience: Min 3 years

Shift Timing: 11:30 am to 9:30 pm (Mon to Sat)

Skills & Requirements:

• Proficient in Google Ads, Analytics, and SEO tools (SEMrush, Ahrefs, etc.).
• Strong knowledge of on-page, off-page & technical SEO.
• Hands-on PPC campaign management experience.
• Familiar with CMS platforms (e.g., WordPress).
• Basic understanding of HTML/CSS.
• Experience with email marketing tools (e.g., Mailchimp).
• Strong analytical, communication & project management skills.
• Google Ads/Analytics certification is a plus.

Roles & Responsibilities:

• Plan, execute, and manage digital marketing campaigns across various platforms including search engines, social media, and email.
• Perform in-depth SEO audits, including keyword research, on-page/off-page optimization, technical SEO fixes, and backlink strategy.
• Develop and manage PPC campaigns (Google Ads, Meta Ads,Bing Ads), including budget planning, keyword bidding, ad copywriting, and performance optimization.
• Monitor and analyze campaign performance using Google Analytics, GA4, and Google Search Console, and generate regular performance reports.
• Conduct competitor analysis to identify market trends, gaps, and opportunities.
• Collaborate with content and design teams to create SEO-friendly content, landing pages, and ad creatives.
• Optimize website content, metadata, URLs, internal links, and images for search visibility and better UX.
• Implement and track conversion goals using Google Tag Manager or other tracking tools.
• Stay current with industry trends, algorithm updates, and best practices in digital marketing, SEO, and SEM.

Job Type: Full-time

Pay: ₹360,000.00 - ₹520,000.00 per year

Benefits:

• Leave encashment

Experience:

• Digital marketing: 3 years (Preferred)
• Meta Ads: 3 years (Preferred)
• Google Ads: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person