Digital Marketing Specialist

A Digital Marketing job description typically involves developing and implementing online marketing strategies to promote products or services, including tasks like content creation, social media management, SEO, email marketing, and campaign analysis, with the goal of driving traffic, engagement, and conversions. Here's a more detailed breakdown of what a Digital Marketing job description might entail:Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Conduct market research and analyze competitor activities to identify opportunities.
• Set clear KPIs and track performance against targets.

Content Creation and Management:

• Create engaging and high-quality content for various digital channels, including websites, social media, and email.
• Manage and optimize website content for SEO and user experience.
• Develop and implement content marketing strategies.

Social Media Management:

• Manage and grow social media presence across various platforms.
• Create and execute social media campaigns to increase engagement and reach.
• Monitor social media trends and implement best practices.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Conduct keyword research and optimize website content for search engines.
• Manage paid search campaigns (PPC) and optimize for performance.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Segment email lists and personalize messages for better engagement.

Data Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns.
• Use data to identify trends, optimize campaigns, and make data-driven decisions.
• Prepare reports and presentations to communicate results to stakeholders.

Collaboration:

• Collaborate with other departments, such as sales and product development, to align marketing efforts.
• Work with external agencies and vendors as needed.

Staying Updated:

• Stay up-to-date with the latest digital marketing trends and best practices.
• Experiment with new technologies and tools to improve performance.

Skills and Qualifications:

• Strong understanding of digital marketing principles and best practices.
• Experience with various digital marketing channels and platforms.
• Excellent writing, communication, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficiency in relevant software and tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Bachelor's degree in marketing, communications, or a related field is often preferred.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Work Location: In person