Digital Marketing Specialist

About the Role:

We are seeking a creative and versatile Digital Marketing Specialist with expertise in web designing, graphic designing, and all digital marketing channels. The ideal candidate will plan, execute, and manage campaigns that drive brand awareness, engagement, and lead generation.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Design and maintain company website, landing pages, and other digital assets.
• Create visually appealing graphics, banners, and content for social media, email campaigns, and ads.
• Manage paid campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
• Monitor, analyze, and report on campaign performance and ROI, suggesting improvements.
• Stay updated with industry trends, emerging tools, and best practices.
• Collaborate with content creators, designers, and other teams to produce engaging digital content.

Key Requirements:

• Bachelor’s degree in Marketing, Design, or a related field.
• 2–5 years of experience in digital marketing, including web design and graphic design.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.), Canva, and website CMS (WordPress, Wix, etc.).
• Excellent written and verbal communication skills.
• Creative mindset with an analytical approach to campaign optimization.
• Familiarity with marketing automation tools is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• Exposure to all facets of digital marketing and design.
• Dynamic and growth-focused work environment.

Job Types: Full-time, Permanent

Pay: ₹12,280.01 - ₹60,953.64 per month

Benefits:

• Provident Fund

Work Location: In person