Digital Marketing Specialist

We’re looking for a proactive Digital Marketing Specialist to help plan and execute online marketing strategies that grow our brand, drive traffic, and generate leads. This role is ideal for someone who’s comfortable balancing creativity with analytics and enjoys working collaboratively across teams.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across channels including social media, SEO/SEM, email, and paid advertising.
• Create and manage engaging content for platforms like LinkedIn, Facebook, Instagram, and X.
• Monitor and analyze campaign performance using tools like Google Analytics and provide regular performance reports.
• Conduct keyword research and apply SEO best practices to improve website ranking and visibility.
• Collaborate with designers, content creators, and sales teams to align marketing efforts with business goals.
• Manage budgets for paid advertising campaigns and ensure cost-effective performance.
• Stay informed on trends, new tools, and best practices in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4 years of experience in digital marketing or a similar role.
• Knowledge of SEO, Google Ads, Meta Ads Manager, and email marketing platforms.
• Familiarity with analytics tools (e.g., Google Analytics, HubSpot).
• Strong communication, multitasking, and problem-solving skills.
• Basic knowledge of content management systems (e.g., WordPress) is a plus.

What We Offer

• Competitive salary based on experience.
• Health benefits and flexible work arrangements.
• Opportunities for professional development and certifications.
• A collaborative and supportive team culture.

Job Type: Full-time

Work Location: In person